Motor Press Guild
Encyclopedia
The Motor Press Guild is the largest professional automotive
Automotive industry
The automotive industry designs, develops, manufactures, markets, and sells motor vehicles, and is one of the world's most important economic sectors by revenue....

 media association in North America. This Los Angeles
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

-based non-profit
Non-profit organization
Nonprofit organization is neither a legal nor technical definition but generally refers to an organization that uses surplus revenues to achieve its goals, rather than distributing them as profit or dividends...

 association is made up of professional
Professional
A professional is a person who is paid to undertake a specialised set of tasks and to complete them for a fee. The traditional professions were doctors, lawyers, clergymen, and commissioned military officers. Today, the term is applied to estate agents, surveyors , environmental scientists,...

s in motoring
Driving
Driving is the controlled operation and movement of a land vehicle, such as a car, truck or bus.Although direct operation of a bicycle and a mounted animal are commonly referred to as riding, such operators are legally considered drivers and are required to obey the rules of the road...

 journalism
Journalism
Journalism is the practice of investigation and reporting of events, issues and trends to a broad audience in a timely fashion. Though there are many variations of journalism, the ideal is to inform the intended audience. Along with covering organizations and institutions such as government and...

 and news media
News media
The news media are those elements of the mass media that focus on delivering news to the general public or a target public.These include print media , broadcast news , and more recently the Internet .-Etymology:A medium is a carrier of something...

. Their goal is to promote education and information exchange within the motoring press.

Members include staff and freelance journalists, photographers, broadcasters, and similar media professionals, as well as public-relations representatives from vehicle manufacturers, industry suppliers, aftermarket companies, consumer groups, governmental bodies and other motoring-related firms and organizations. There are currently around 750 members who work throughout many regions of the United States.

MPG is the bestower of the Dean Batchelor Award, an annual award which recognizes excellence in automotive journalism. The MPG is also the publisher of the MPG Membership Roster & Media Guide, a widely used annually published book which contains a comprehensive list of key industry contacts.
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