MOOV HD was an ambient HDTV channel launched by Voom HD Networks in November, 2003. It was available on the Voom DBS (direct broadcast satellite

Direct broadcast satellite

Direct broadcast satellite is a term used to refer to satellite television broadcasts intended for home reception.A designation broader than DBS would be direct-to-home signals, or DTH. This has initially distinguished the transmissions directly intended for home viewers from cable television...

) service. Most of the Voom channels were conventional offerings, but one slot was reserved for an experimental channel called MOOV HD. The channel was produced by Concrete Pictures, a design and production house in Philadelphia founded by Jeff Boortz. The intent was to produce video art for public consumption.

On January 1, 2004, the company that owned the MOOV HD channel slot launched a new channel, LAB HD

LAB HD

LAB HD was a three-year experiment by Voom HD Networks. It is the only channel in history devoted to video art and experimental film as a continuous flow of ambient television...

. MOOV HD remained as a prominent programming strand within LAB HD

LAB HD

LAB HD was a three-year experiment by Voom HD Networks. It is the only channel in history devoted to video art and experimental film as a continuous flow of ambient television...

, and it was joined by new programming initiatives such as Tank TV, Micro and the Robert Wilson Video Portraits.