Money back guarantee
Encyclopedia
A money-back guarantee is essentially a simple guarantee that, if a buyer is not satisfied with a product or service, a refund will be made.
The money-back guarantee was a major tool of early U.S. mail order
sales pioneers in the United States such as Richard Sears and Powel Crosley Jr.
to win the confidence of consumers.
The money-back guarantee was a major tool of early U.S. mail order
Mail order
Mail order is a term which describes the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote method such as through a telephone call or web site. Then, the products are delivered to the customer...
sales pioneers in the United States such as Richard Sears and Powel Crosley Jr.
Powel Crosley Jr.
Powel Crosley, Jr. was an American inventor, industrialist, and entrepreneur. He and his brother Lewis were responsible for many "firsts" in consumer products and broadcasting. He was the builder of the Crosley automobiles. He was the owner of the Cincinnati Reds major league baseball team for...
to win the confidence of consumers.