Mission Mercal
Encyclopedia
Mission Mercal is a Bolivarian Mission
established in Venezuela
under the government of Hugo Chávez
. The Mission involves a state-run company called Mercados de Alimentos, C.A. (MERCAL), which provides subsidised food and basic goods through a nationwide chain of stores. In 2010 Mercal was reported as having 16,600 outlets, "ranging from street-corner shops to huge warehouse stores," in addition to 6000 soup kitchen
s. Mercal employs 85,000 workers.
Mission Mercal stores and cooperatives are mostly located in impoverished areas and sell generic-branded foods at discounts as great as 50%. While the company is heavily funded by the government, the goal is to become self-sufficient by replacing food imports with products from local farmers, small businesses, and cooperatives (many of whom have received microcredits from Mercal). This endogenous
development is central to Chávez's stated goal of non-capitalistic development from the bottom up.
, Chávez expressed his outrage at Venezuela's lack of food sovereignty
and the resultant vulnerability to the agenda of major food corporations, which was manifest in closed supermarkets, growing malnutrition, and food shortages. “This offensive served us a lot because we learned from the imperialism’s attack, from the Venezuelan oligarchy, and from those who were supporting the aggression against Venezuela and who would liked to have defeated us with hunger. [We learned] that we did not have a gram or a grain of anything, of food reserves. Before any natural, political or social disaster, Venezuela did not have then food reserves," Chávez stated.
Afterwards, in the depths of the oil shutdowns and general turmoil of 2002, Mission Mercal's reach expanded rapidly. The Armed Forces were integral in providing logistical support in moving, procuring, warehousing, and distributing food. Military bases and supply depots were used as food supply nodes, while military barracks became storage centers. Chávez acknowledged this by stating that "the army of Venezuela took to the street, gave of themselves and made the task easier with their technology, their human resources, their means of transportation and their installations for storing food.”
With initially only three Mercals (markets) and two warehouses, Mission Mercal (following its permanent and official inauguration in 2003) quickly multiplied to the point where 12,500 Mercalitos (mini-Mercals), 13,392 Mercals, hundreds of cooperatives, 31 Supermercals (mega markets), and 102 vast warehouses comprised a sprawling distribution system serving millions of barrio dwellers.
In 2006 some 11.36 million Venezuelans benefited from Mercal food programs on a regular basis. At least 14,208 Mission Mercal food distribution sites were spread throughout Venezuela, and 4,543 metric tons of food distributed each day.
Bolivarian Missions
The Bolivarian Missions are a series of social justice, social welfare, anti-poverty, educational, electoral and military recruiting programs implemented under the administration of the current Venezuelan president Hugo Chávez...
established in Venezuela
Venezuela
Venezuela , officially called the Bolivarian Republic of Venezuela , is a tropical country on the northern coast of South America. It borders Colombia to the west, Guyana to the east, and Brazil to the south...
under the government of Hugo Chávez
Hugo Chávez
Hugo Rafael Chávez Frías is the 56th and current President of Venezuela, having held that position since 1999. He was formerly the leader of the Fifth Republic Movement political party from its foundation in 1997 until 2007, when he became the leader of the United Socialist Party of Venezuela...
. The Mission involves a state-run company called Mercados de Alimentos, C.A. (MERCAL), which provides subsidised food and basic goods through a nationwide chain of stores. In 2010 Mercal was reported as having 16,600 outlets, "ranging from street-corner shops to huge warehouse stores," in addition to 6000 soup kitchen
Soup kitchen
A soup kitchen, a bread line, or a meal center is a place where food is offered to the hungry for free or at a reasonably low price. Frequently located in lower-income neighborhoods, they are often staffed by volunteer organizations, such as church groups or community groups...
s. Mercal employs 85,000 workers.
Mission Mercal stores and cooperatives are mostly located in impoverished areas and sell generic-branded foods at discounts as great as 50%. While the company is heavily funded by the government, the goal is to become self-sufficient by replacing food imports with products from local farmers, small businesses, and cooperatives (many of whom have received microcredits from Mercal). This endogenous
Endogenous
Endogenous substances are those that originate from within an organism, tissue, or cell. Endogenous retroviruses are caused by ancient infections of germ cells in humans, mammals and other vertebrates...
development is central to Chávez's stated goal of non-capitalistic development from the bottom up.
Origins
The antecedent operations to Mission Mercal began operations following the economic hardships following the strike/lockout of 2002. Up until that period, Venezuela's food production and distribution systems were primarily managed by large national corporations, a situation homologous to the present reality in Western nations such as the United States or Europe. As most corporations supported the strike/lockout, which was aimed at politically damaging Chávez, most of the food-related corporations joined the protests and ceased their operations. On the 25 April 2003 broadcast of the television show Aló PresidenteAló Presidente
Aló Presidente is a largely unscripted talk show hosted by Venezuelan President Hugo Chávez which is broadcast on Venezuelan state television and radio stations every Sunday at 11:00 AM...
, Chávez expressed his outrage at Venezuela's lack of food sovereignty
Food sovereignty
"Food sovereignty" is a term coined by members of Via Campesina in 1996 to refer to a policy framework advocated by a number of farmers, peasants, pastoralists, fisherfolk, indigenous peoples, women, rural youth and environmental organizations, namely the claimed "right" of peoples to define their...
and the resultant vulnerability to the agenda of major food corporations, which was manifest in closed supermarkets, growing malnutrition, and food shortages. “This offensive served us a lot because we learned from the imperialism’s attack, from the Venezuelan oligarchy, and from those who were supporting the aggression against Venezuela and who would liked to have defeated us with hunger. [We learned] that we did not have a gram or a grain of anything, of food reserves. Before any natural, political or social disaster, Venezuela did not have then food reserves," Chávez stated.
Afterwards, in the depths of the oil shutdowns and general turmoil of 2002, Mission Mercal's reach expanded rapidly. The Armed Forces were integral in providing logistical support in moving, procuring, warehousing, and distributing food. Military bases and supply depots were used as food supply nodes, while military barracks became storage centers. Chávez acknowledged this by stating that "the army of Venezuela took to the street, gave of themselves and made the task easier with their technology, their human resources, their means of transportation and their installations for storing food.”
With initially only three Mercals (markets) and two warehouses, Mission Mercal (following its permanent and official inauguration in 2003) quickly multiplied to the point where 12,500 Mercalitos (mini-Mercals), 13,392 Mercals, hundreds of cooperatives, 31 Supermercals (mega markets), and 102 vast warehouses comprised a sprawling distribution system serving millions of barrio dwellers.
In 2006 some 11.36 million Venezuelans benefited from Mercal food programs on a regular basis. At least 14,208 Mission Mercal food distribution sites were spread throughout Venezuela, and 4,543 metric tons of food distributed each day.
Food and discounts offered
Victuals offered by Mission Mercal include everything from meat and dairy (including powdered milk and cheese), to fresh produce, preserved foodstuffs, grains and cereals, fruits, vegetable oils, and mineral salts. These goods are offered in Mercal-affiliated establishments at discounts averaging between 25% to 50%.External links
- Misión Mercal — Official governmental portal for Mission Mercal.
- Mercal — Official Mission Mercal factsheet.
- Mision Venezuela: Misión Mercal: Vía a la soberanía alimentaria — A governmental site detailing Mission Mercal.
- Wagner, Sarah. (Venezuelanalysis, 24 Jun 2005). "Mercal: Reducing Poverty and Creating National Food Sovereignty in Venezuela". Retrieved 22 Oct 2005.