Minute Rice
Encyclopedia
Minute Rice is a brand of instant rice
. The product was introduced in 1949 by General Foods
, who merged with Kraft in 1990 and became Kraft General Foods, which became Kraft Foods
in 1995. The product recently was sold to Riviana Foods (part of Ebro Puleva
) in the United States, and to Ronzoni Foods Canada Corporation in Canada.
Instant rice
Instant rice, also known as minute rice, is rice that has been precooked and dehydrated so that it cooks more rapidly. Regular rice requires 20-60 minutes to cook while instant rice needs anywhere between five and 10 minutes...
. The product was introduced in 1949 by General Foods
General Foods
General Foods Corporation was a company whose direct predecessor was established in the USA by Charles William Post as the Postum Cereal Company in 1895. The name General Foods was adopted in 1929, after several corporate acquisitions...
, who merged with Kraft in 1990 and became Kraft General Foods, which became Kraft Foods
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
in 1995. The product recently was sold to Riviana Foods (part of Ebro Puleva
Ebro Puleva
Ebro Foods S.A. is the leading company in the Spanish food processing sector. Ebro Foods is the world's largest traders/miller of rice and the second biggest producer of pasta ....
) in the United States, and to Ronzoni Foods Canada Corporation in Canada.