Melbourne Bitter
Encyclopedia
Melbourne Bitter is a beer
brewed by Carlton & United Beverages
, (or CUB) a subsidiary of Foster's Group
. While originally having an ABV
of 4.9%, it has since been reduced to 4.6% ABV
. Melbourne bitter is available in 375 mL bottles "stubbies", 375 mL cans "tinnies" and 750 mL bottles "longnecks/longies". Melbourne Bitter does not hold the iconic status of many of its counterparts at CUB, such as Victoria Bitter
and Carlton Draught
; however, it maintains a loyal customer base around Australia
, predominantly in Victoria
. Melbourne Bitter was first brewed by renowned Melbourne brewer Jack Prendergast in 1936 and was sold to CUB later that year. The beer quickly gained popularity amongst drinkers from regional Victoria for its robust flavour and strong bitter aftertones provided by the Pride of Ringwood hops.
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...
brewed by Carlton & United Beverages
Carlton & United Beverages
Carlton & United Breweries is an Australian brewing company based in Abbotsford, a suburb of Melbourne, Victoria. In 1983 it became a wholly owned subsidiary of Elders IXL and CUB was delisted. In 1990, Elders IXL renamed to the Foster's Group, and in July 2004, CUB changed its name to Carlton and...
, (or CUB) a subsidiary of Foster's Group
Foster's Group
Foster's Group is a beer group with interests in brewing and soft drinks. Foster's Group is the brewer of the Foster's Lager. Foster's Group Limited is a publicly-listed company on the Australian Securities Exchange and is based in Melbourne, Victoria...
. While originally having an ABV
Alcohol by volume
Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....
of 4.9%, it has since been reduced to 4.6% ABV
Alcohol by volume
Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....
. Melbourne bitter is available in 375 mL bottles "stubbies", 375 mL cans "tinnies" and 750 mL bottles "longnecks/longies". Melbourne Bitter does not hold the iconic status of many of its counterparts at CUB, such as Victoria Bitter
Victoria Bitter
Victoria Bitter is one of the many iconic beers manufactured in the Australian state of Victoria. VB currently maintains the highest market share of all beer sold in Australia, both on tap and packaged...
and Carlton Draught
Carlton Draught
Carlton Draught is a 4.6% pale lager made in Australia by Carlton & United Beverages.-Description:Carlton Draught is a pale lager which is sold on tap in its home state of Victoria as well as in New South Wales, Queensland, South Australia and Western Australia, and is one of Australia's most...
; however, it maintains a loyal customer base around Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, predominantly in Victoria
Victoria (Australia)
Victoria is the second most populous state in Australia. Geographically the smallest mainland state, Victoria is bordered by New South Wales, South Australia, and Tasmania on Boundary Islet to the north, west and south respectively....
. Melbourne Bitter was first brewed by renowned Melbourne brewer Jack Prendergast in 1936 and was sold to CUB later that year. The beer quickly gained popularity amongst drinkers from regional Victoria for its robust flavour and strong bitter aftertones provided by the Pride of Ringwood hops.