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Media consultant
 
 
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A media consultant is a term used to describe a marketing
Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
 agent or public relations
Public relations

Public relations is the practice of managing the flow of information between an organization and its publics. Public relations - often referred to as PR - gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment....
 executive, hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual. In politics, Media consultants create ads campaigns designed to plant a desired image in the minds of voters.

It is also used to describe a person or company that enables media organisations develop their businesses.






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A media consultant is a term used to describe a marketing
Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
 agent or public relations
Public relations

Public relations is the practice of managing the flow of information between an organization and its publics. Public relations - often referred to as PR - gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment....
 executive, hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual. In politics, Media consultants create ads campaigns designed to plant a desired image in the minds of voters.

It is also used to describe a person or company that enables media organisations develop their businesses. An example would be a company that is moving its print business online would need to consult a consultant to aid in this process.