Meat and Livestock Australia
Encyclopedia
Meat & Livestock Australia (MLA) is a producer-owned company which promotes and provides research for the red meat and livestock industry in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

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Its marketing activities include appearances by "Lambassador" Sam Kekovich
Sam Kekovich
Sam Kekovich is an Australian media personality, sports commentator and former Australian rules football player.He is well known for his controversial behaviour, both on and off the field, and most recently for his series of satirical advertisements as the spokesman for Meat and Livestock...

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