Matt B. Britton
Encyclopedia
Matt B. Britton is a youth marketing
media proprietor
based in New York City
.
In January 1997, Britton (then a college senior at Boston University
) founded The Magma Group, a college marketing firm focused on the hi-tech industry. The Magma Group's clients included Yahoo!
, Lycos
, eBay
, and Sony Music. At the time Britton founded the Magma Group, he was involved in a successful entertainment promotions venture with hospitality entrepreneur Jason Strauss
. In December 2002, The Magma Group was acquired in part by YouthStream Media Networks, where Britton was retained as the Director of Event Marketing Development.
Britton was named to the Entrepreneur Magazine
"30 Under 30" list (the top 30 U.S. entrepreneurs under 30 years of age) in April 2000.
In September 2002, Britton joined Paul Tedeschi to found Mr Youth
LLC, a youth marketing agency. He currently serves the company as Chief Executive Officer, overseeing the 150+ employee firm (since ranked #39 in the Top Companies in Advertising & Marketing by the Inc 5000.) Its clients include Microsoft
, Nike
, Procter & Gamble
, Crayola
, and Ford Motors.
In 2005 Britton's company Mr. Youth purchased the 23 year-old CollegeFest
event.
In 2005 & 2006, Britton gained industry notoriety when he was a guest expert on the daily show with Jon Stewart
regarding youth marketing.
In 2009, Britton was named a "modern day Don Draper
" by the NY Post.
In March of 2010, Britton's agency Mr Youth was named one of the top 10 most innovative Advertising/Marketing companies in the world
In March of 2011, Britton announced the S-List a partnership with former NBA Star Rick Fox
to leverage the use of social media by celebrities into branding opportunities.
In July of 2011, Britton executed the spinoff of CrowdTap, a social media marketing software platform. Shortly thereafter CrowdTap completed $7 Million in Series A Funding from the Foundry Group . Britton serves CrowdTap as their Chief Advisor.
In November of 2011, Britton sold Mr Youth to LBi
for a reported $40 to $50 Million.
Youth marketing
Youth Marketing is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 12 to 34...
media proprietor
Media proprietor
A media proprietor is a person who controls, either through personal ownership or a dominant position in any media enterprise. Those with significant control of a public company in the mass media may also be called "media moguls", "tycoons", "barons", or "bosses".The figure of the media proprietor...
based in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
.
In January 1997, Britton (then a college senior at Boston University
Boston University
Boston University is a private research university located in Boston, Massachusetts. With more than 4,000 faculty members and more than 31,000 students, Boston University is one of the largest private universities in the United States and one of Boston's largest employers...
) founded The Magma Group, a college marketing firm focused on the hi-tech industry. The Magma Group's clients included Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...
, Lycos
Lycos
Lycos, Inc. is a search engine and web portal established in 1994. Lycos also encompasses a network of email, webhosting, social networking, and entertainment websites.-Corporate history:...
, eBay
EBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...
, and Sony Music. At the time Britton founded the Magma Group, he was involved in a successful entertainment promotions venture with hospitality entrepreneur Jason Strauss
Jason Strauss
Jason Strauss was born in New York and is the co-owner and co-founder of marketing firm Strategic Group, a marketing, promotions, and special events company. He is also co-owner and co-founder of The Strategic Hospitality Group. His partner is long-time friend, Noah...
. In December 2002, The Magma Group was acquired in part by YouthStream Media Networks, where Britton was retained as the Director of Event Marketing Development.
Britton was named to the Entrepreneur Magazine
Entrepreneur Magazine
Entrepreneur is a publication that carries news stories about entrepreneurialism, small business management, and business opportunities. It is published by Entrepreneur Media Inc., headquartered in Irvine, California....
"30 Under 30" list (the top 30 U.S. entrepreneurs under 30 years of age) in April 2000.
In September 2002, Britton joined Paul Tedeschi to found Mr Youth
Mr Youth
Mr Youth is a marketing agency based in New York City. Founded by Matt B. Britton in 2002, the agency offers client services in word of mouth, social interactive and experiential marketing. Mr Youth has created campaigns for clients such as Microsoft, Nike, Macy’s and Procter & Gamble...
LLC, a youth marketing agency. He currently serves the company as Chief Executive Officer, overseeing the 150+ employee firm (since ranked #39 in the Top Companies in Advertising & Marketing by the Inc 5000.) Its clients include Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
, Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
, Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
, Crayola
Crayola
Crayola is a brand of artists' supplies manufactured by Crayola LLC, which was founded in 1885 as Binney & Smith. It is best known for its crayons...
, and Ford Motors.
In 2005 Britton's company Mr. Youth purchased the 23 year-old CollegeFest
CollegeFest
CollegeFest, founded in 1985, is one of the United States' largest festivals targeting college students. The 2-day event takes place on an annual basis in Boston, MA at the Hynes Convention Center. The purpose of CollegeFest is to introduce Boston's vast college student population to goods and...
event.
In 2005 & 2006, Britton gained industry notoriety when he was a guest expert on the daily show with Jon Stewart
Jon Stewart
Jon Stewart is an American political satirist, writer, television host, actor, media critic and stand-up comedian...
regarding youth marketing.
In 2009, Britton was named a "modern day Don Draper
Don Draper
Donald "Don" Draper is a fictional character and the protagonist of AMC's television series Mad Men. He is portrayed by 2008 Golden Globe winner Jon Hamm. Until the third season finale, Draper was Creative Director of Manhattan advertising firm Sterling Cooper...
" by the NY Post.
In March of 2010, Britton's agency Mr Youth was named one of the top 10 most innovative Advertising/Marketing companies in the world
In March of 2011, Britton announced the S-List a partnership with former NBA Star Rick Fox
Rick Fox
Ulrich Alexander "Rick" Fox is a Canadian television actor and retired professional basketball player who last played for the NBA's Los Angeles Lakers in 2004.-Early life:...
to leverage the use of social media by celebrities into branding opportunities.
In July of 2011, Britton executed the spinoff of CrowdTap, a social media marketing software platform. Shortly thereafter CrowdTap completed $7 Million in Series A Funding from the Foundry Group . Britton serves CrowdTap as their Chief Advisor.
In November of 2011, Britton sold Mr Youth to LBi
LBi
LBi is an international, full-service digital marketing agency formed by the merger of LB Icon and Framfab in August 2006, then remodelled after the merger with bigmouthmedia in 2010. It is listed on Euronext in Amsterdam. From 2006 until the bigmouthmedia merger in 2010 LBi was a dual-listed...
for a reported $40 to $50 Million.