Marketing Operations Management (MOM) is a version of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and analysis.

It is characterized by an attempt to achieve measurable and trackable Return on Marketing Investment

Return on marketing investment

Return on marketing investment is the contribution attributable to marketing , divided by the marketing “invested” or risked. ROMI is a relatively new metric. It is not like the other “return-on-investment” metrics because marketing is not the same kind of investment...

 (ROMI), and, as a means of achieving that, creating a marketing dashboard, leading to improved marketing effectiveness

Marketing effectiveness

Marketing effectiveness is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short-term and long-term...

. The concept of the marketing dashboard is that a marketing executive, or indeed any employee of an organization, can log in to a system which shows the status of all ongoing marketing activities — showing 'fuel consumption' (spending), 'speed' (sales) and various other metrics in the automotive analogy. The Marketing Resource Management

Marketing Resource Management

Marketing Resource Management provides the software infrastructure to support Marketing Operations Management. Marketing Operations Management is the alignment of people, process and technology to support marketing activities and improve marketing effectiveness...

 (MRM) industry, including software vendors with integrated solutions who provides the software infrastructure to assist organizations with their Marketing Operations Management. This forms the technology backbone to the essential alignment of people, process and technology that is critical to an effective Marketing Operations Management strategy.

See also

• Digital Asset Management
  Digital asset management
  Digital asset management consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets...
  
  
• Commercial Operations Management
• Enterprise Marketing Management
  Enterprise marketing management
  Enterprise Marketing Management defines a category of software used by marketing operations to manage their end-to-end internal processes. EMM is subset of Marketing Technologies which consists of a total of 3 key technology types that allow for corporations and customers to participate in a...
  
  
• Marketing Collateral
  Marketing collateral
  Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective...
  
  
• Marketing management
  Marketing management
  Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities...
  
  
• Marketing operations
  Marketing operations
  Marketing Operations is a relatively new discipline within the Corporate Marketing function. Its existence was first recognized 15 years ago by research firms such as IDC and SiriusDecisions. Early adopters were high tech companies such as Cisco Systems, Symantec, and Adobe...
  
  
• Marketing Resource Management
  Marketing Resource Management
  Marketing Resource Management provides the software infrastructure to support Marketing Operations Management. Marketing Operations Management is the alignment of people, process and technology to support marketing activities and improve marketing effectiveness...
  
  
• Demand chain
  Demand chain
  -Concept:Analysing the firm's activities as a linked chain is a tried and tested way of revealing value creation opportunities. The business economist Michael Porter of Harvard Business School pioneered this value chain approach: "the value chain disaggregates the firm into its strategically...