Marcus Rivers is a fictional 12 year-old character used by Sony Computer Entertainment America as part of their Step Your Game Up advertising campaign for the PlayStation Portable

PlayStation Portable

The is a handheld game console manufactured and marketed by Sony Corporation Development of the console was announced during E3 2003, and it was unveiled on , 2004, at a Sony press conference before E3 2004...

 and PSPgo consoles in North America, much like the PlayStation 3

PlayStation 3

The is the third home video game console produced by Sony Computer Entertainment and the successor to the PlayStation 2 as part of the PlayStation series. The PlayStation 3 competes with Microsoft's Xbox 360 and Nintendo's Wii as part of the seventh generation of video game consoles...

's "It Only Does Everything" advertising campaign commercials with Kevin Butler

Kevin Butler (character)

Kevin Butler is a marketing character used by Sony Computer Entertainment America as part of their It Only Does Everything and Long Live Play advertising campaigns for the PlayStation 3 in North America...

. He stars as the publicist of the PlayStation Portable division of Sony, responding to "Dear PSP" queries. The character was created by Deutsch/LA

Deutsch Inc.

Deutsch Inc. is a notable American advertising agency.Founded in 1969 as David Deutsch Associates, Inc., in 1989 the founder's son Donny Deutsch took over the agency and led it through a period of growth and creative accolades, including:...

, the advertising agency responsible for the campaign. The YouTube channel "marcuspsp" that hosted his videos, was closed in June 15, 2011 for an undisclosed reason.

Appearances

Marcus Rivers first appeared at E3 2010 in a promo called "Marcus meets Kevin" where Marcus Rivers claims the PSP needs more publicity, Kevin agrees, and hires Marcus as the new PSP publicist. After this, the his first "Step Your Game Up" television commercials ensue. Marcus also appears in various YouTube

YouTube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 videos titled "Don't Play That" where he talks about games that people shouldn't waste their money on, instead instructing them they should get a PSP.

Like Kevin Butler, Marcus has a different title in each commercial. His first title was "PSP Gamer" before he got hired by Kevin Butler. His first title as the PSP publicist was "Deputy of Gameland Security" in a commercial for Metal Gear Solid: Peace Walker

Metal Gear Solid: Peace Walker

is a video game produced by Konami and Kojima Productions that was released for the PlayStation Portable in 2010. Peace Walker is the fourth Metal Gear title for the PSP, although it is only the second to be considered part of the series' main canon, following Metal Gear Solid: Portable Ops...

. He is later called "Sibling Conflict Advisor" in a ModNation Racers PSP

ModNation Racers

ModNation Racers is a kart racing game developed by United Front Games for the PlayStation 3 and PlayStation Portable. User generated content will be a central aspect of the game, such that it uses the same "Play, Create, Share." adage as LittleBigPlanet to convey its basis in online user-generated...

commercial and "Deputy of Great Game Deals" in a commercial promoting "$9.99 Games".