ManiaTV!
Encyclopedia
ManiaTV is a digital
television network
that produces, packages and distributes premium live
celebrity
TV shows for the 13-34 youth/young adult market
. According to comScore
, ManiaTV reaches over 10 million viewers each month. It was founded by Drew Massey
.
, CA
from its original base of operations in Denver, CO
. The move was to place the company in closer proximity to the talent and partnerships in the entertainment industry. The new home included a production house with sound stage
, allowing many of the shows to be filmed in-house.
The company has worked with every major advertising agency
delivering branded entertainment
before the term branded entertainment existed. Nearly 100 different advertisers have worked with ManiaTV.
In March 2009, at the height of the "great recession", the company was unable to renegotiate a credit facility with Comerica.
On July 10, 2009, the New York Times announced that the founder of ManiaTV, Drew Massey, who had retired to Chairman two years earlier, had raised additional money to buyout
the company and relaunch with a focus exclusively on celebrity TV shows. TV legend Warren Littlefield
joined the new company board.
, action sports, gaming and comedy
. Shows include Tom Green Live! and Dave Navarro
's Spread TV, Dave Navarro’s Dr. Dave , Dave Navarro’s Relative Reality, Gastineau Girls' G-Spot TV, Chuck Norris
Show, Stage 5 Live Concerts, the Arcade, Laugh of the Day with the National Lampoon's Lemmings, Top 5, Gameology, Grudge Match, Video Game Report, War Room, All Access, At the Show, Sam’s Circle, Truth in Music, Comedy Roadtrip, Hollywood Junket Queen, Jonah Ray’s Barbequay, Laugh of the Day and more.
Founder Drew Massey has announced that several new Celebrity-hosted TV shows will launch in the 2009/2010 television season.
Digital
A digital system is a data technology that uses discrete values. By contrast, non-digital systems use a continuous range of values to represent information...
television network
Television network
A television network is a telecommunications network for distribution of television program content, whereby a central operation provides programming to many television stations or pay TV providers. Until the mid-1980s, television programming in most countries of the world was dominated by a small...
that produces, packages and distributes premium live
Live television
Live television refers to a television production broadcast in real-time, as events happen, in the present. From the early days of television until about 1958, live television was used heavily, except for filmed shows such as I Love Lucy and Gunsmoke. Video tape did not exist until 1957...
celebrity
Celebrity
A celebrity, also referred to as a celeb in popular culture, is a person who has a prominent profile and commands a great degree of public fascination and influence in day-to-day media...
TV shows for the 13-34 youth/young adult market
Youth marketing
Youth Marketing is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 12 to 34...
. According to comScore
ComScore
comScore is a Internet marketing research company providing marketing data and services to many of the Internet's largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior....
, ManiaTV reaches over 10 million viewers each month. It was founded by Drew Massey
Drew Massey
Drew Massey is a puppeteer for The Jim Henson Company for the Muppets and has performed in many TV shows, movies, and TV commercials. He also lends his voice for commercials and video games. His film credits include The Muppets' Wizard of Oz, The Producers, Dr. Dolittle, Cats & Dogs, Team...
.
History
ManiaTV Network launched in 2004 as the world's first internet television network. In early 2008, ManiaTV moved to Los AngelesLos Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
, CA
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
from its original base of operations in Denver, CO
Colorado
Colorado is a U.S. state that encompasses much of the Rocky Mountains as well as the northeastern portion of the Colorado Plateau and the western edge of the Great Plains...
. The move was to place the company in closer proximity to the talent and partnerships in the entertainment industry. The new home included a production house with sound stage
Sound stage
In common usage, a sound stage is a soundproof, hangar-like structure, building, or room, used for the production of theatrical filmmaking and television production, usually located on a secure movie studio property.-Overview:...
, allowing many of the shows to be filmed in-house.
The company has worked with every major advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
delivering branded entertainment
Branded entertainment
Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target...
before the term branded entertainment existed. Nearly 100 different advertisers have worked with ManiaTV.
In March 2009, at the height of the "great recession", the company was unable to renegotiate a credit facility with Comerica.
On July 10, 2009, the New York Times announced that the founder of ManiaTV, Drew Massey, who had retired to Chairman two years earlier, had raised additional money to buyout
Buyout
A buyout, in finance, is an investment transaction by which the ownership equity of a company, or a majority share of the stock of the company is acquired. The acquiror thereby "buys out" control of the target company....
the company and relaunch with a focus exclusively on celebrity TV shows. TV legend Warren Littlefield
Warren Littlefield
Warren W. Littlefield is an American former television executive.A protégé of Brandon Tartikoff, Littlefield developed Cheers, The Cosby Show, and The Golden Girls as senior and executive vice president of NBC Entertainment under Tartikoff...
joined the new company board.
Programming
ManiaTV's youth programming slate has included celebrities, musicMusic
Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...
, action sports, gaming and comedy
Comedy
Comedy , as a popular meaning, is any humorous discourse or work generally intended to amuse by creating laughter, especially in television, film, and stand-up comedy. This must be carefully distinguished from its academic definition, namely the comic theatre, whose Western origins are found in...
. Shows include Tom Green Live! and Dave Navarro
Dave Navarro
David Michael "Dave" Navarro is an American guitarist who plays in the alternative rock band Jane's Addiction and cover band Camp Freddy. He has also played with the Red Hot Chili Peppers, The Panic Channel, and many others.- Early life :...
's Spread TV, Dave Navarro’s Dr. Dave , Dave Navarro’s Relative Reality, Gastineau Girls' G-Spot TV, Chuck Norris
Chuck Norris
Carlos Ray "Chuck" Norris is an American martial artist and actor. After serving in the United States Air Force, he began his rise to fame as a martial artist and has since founded his own school, Chun Kuk Do...
Show, Stage 5 Live Concerts, the Arcade, Laugh of the Day with the National Lampoon's Lemmings, Top 5, Gameology, Grudge Match, Video Game Report, War Room, All Access, At the Show, Sam’s Circle, Truth in Music, Comedy Roadtrip, Hollywood Junket Queen, Jonah Ray’s Barbequay, Laugh of the Day and more.
Founder Drew Massey has announced that several new Celebrity-hosted TV shows will launch in the 2009/2010 television season.