Maloof Music is a joint venture

Joint venture

A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...

 record label

Record label

In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 owned by the Maloof family

Maloof family

The Maloof family owns numerous business properties in the Western United States. The origin of the family name is Maalouf and is of Levantine descent; the family is Lebanese via their paternal grandfather. The Maloofs are the owners of the Sacramento Kings of the NBA . The family consists of...

 (Colleen Maloof, George J. Maloof, Jr.

George J. Maloof, Jr.

George J. Maloof, Jr. , also credited as George Maloof Jr. of the Maloof Family, is the son of Colleen and George J. Maloof, Sr...

, Joe Maloof, Gavin Maloof, Phil Maloof and Adrienne Maloof-Nassif

Adrienne Maloof-Nassif

Adrienne Maloof is an American businesswoman, philanthropist, television personality and co-owner of the various business holdings of Maloof Companies, which include the Palms Casino Resort in Las Vegas, Nevada; the Sacramento Kings, the Sacramento Monarchs, Maloof Productions, Maloof Music and...

) Maloof Productions

Maloof Productions

Maloof Productions is an American entertainment development and production company formed by the Maloof family in 2004...

 and Interscope Records

Interscope Records

Interscope Records is an American record label owned by Universal Music Group that currently operates as one third of UMG's Interscope-Geffen-A&M label group.-History:...

, a division of Universal Music Group

Universal Music Group

Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations...

. The partnership is overseen by Phil Maloof, the Maloof family and family partner Tony Guanci. Day-to-day operations are run by Andrew Jameson. The company focuses on hip hop

Hip hop

Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...

, pop

Pop music

Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...

, rock

Rock music

Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...

, and alternative music.