Malabar is a trademark

Trademark

A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...

 French

France

The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 of chewing gum

Chewing gum

Chewing gum is a type of gum traditionally made of chicle, a natural latex product, or synthetic rubber known as polyisobutylene. For economical and quality reasons, many modern chewing gums use rubber instead of chicle...

, launched in 1958 by Kréma

Kréma

Kréma is a French brand of confectionery, owned by Cadbury.-History:Kréma was best known in the period from 1950-1970, particularly under the Mint'Ho brand of caramel white mints...

. It is now a brand of Cadbury who is owned by Kraft.

Famous for their long-running series of advertisements they first launched in 1958, it was not until 1969 that the now famous blond man wearing a yellow jersey on his chest and wearing an M surrounded by a red oval came to represent the brand. The figure, created by the designer Jean-Claude Poirier, is no longer the central part of the advertisements but is still present on the packaging of the gum.