MTV Force India The Fast and The Gorgeous
Encyclopedia
MTV Force India The Fast and The Gorgeous is the latest reality show from the stable of MTV India
. The show is produced in association with the Indian Formula 1 team - Force India
. The show is about 20 gorgeous girls fighting it out for the ultimate reward - to be the face of Force India F1
in the 2009 season. The winners of The Fast and the Gorgeous will get to travel the world with the team, host the after-parties and appear in the F1 calendar, to be shot by Atul Kasbekar, the photographer for the Kingfisher calendar series.
The show would be hosted by the VJ Rannvijay Singh
.
circuit. Starting off with Narain Karthikeyan
, the fastest Indian, Vijay Mallya
now owns a team himself. With Delhi
being fixed as the venue for the next Inter-City racing track - only the 2nd to be so in the history of the sport - Formula 1 has been growing by leaps and bounds in the country. The only thing that was lacking was the glitz and glamour from India's point of view. Formula 1 is not only fast cars and a lot of money, its also about the glamour, the hot babes and the parties.
Through a series of auditions, 20 girls will get shortlisted to take part in this reality series - at the end of which the winners will be chosen as the speed divas for the Force India team.
MTV India
MTV India is the Indian version of MTV , a channel specialising in music and youth culture programming. It was launched in 1996 and is now part of the Viacom 18 Media Pvt. Ltd based in Mumbai. . "MTV India" is one of the oldest Music Television Networks in Asia...
. The show is produced in association with the Indian Formula 1 team - Force India
Force India
Sahara Force India Formula One Team, the trading name of Force India Formula One Team Limited, is a Formula One racing team based in Silverstone, United Kingdom which currently holds an Indian licence. The team was formed in October 2007 when a consortium led by Indian businessman Vijay Mallya and...
. The show is about 20 gorgeous girls fighting it out for the ultimate reward - to be the face of Force India F1
Formula One
Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...
in the 2009 season. The winners of The Fast and the Gorgeous will get to travel the world with the team, host the after-parties and appear in the F1 calendar, to be shot by Atul Kasbekar, the photographer for the Kingfisher calendar series.
The show would be hosted by the VJ Rannvijay Singh
Rannvijay Singh
Ranvijay Singh Singha , is a VJ and Bollywood actor. He was a participant and also the finalist in the first season of MTV Roadies and that lead to him becoming the host for the MTV show, Roadies. He also became a part of the judging panel for MTV Roadies 8 along with Raghu Ram and Rajiv Lakshman....
.
The Idea
In recent years, India has been creating waves in the Formula 1Formula One
Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...
circuit. Starting off with Narain Karthikeyan
Narain Karthikeyan
Kumar Ram Narain Karthikeyan , is the first Formula One motor racing driver from India. He has previously competed in A1GP, and the Le Mans Series. He made his Formula One debut in with the Jordan team, and was a WilliamsF1 test driver in and...
, the fastest Indian, Vijay Mallya
Vijay Mallya
Vijay Mallya is an Indian liquor and airline baron. The son of industrialist Vittal Mallya, he is the chairman of the United Breweries Group and Kingfisher Airlines. His United Spirits is world's second largest liquor maker, by volume...
now owns a team himself. With Delhi
Delhi
Delhi , officially National Capital Territory of Delhi , is the largest metropolis by area and the second-largest by population in India, next to Mumbai. It is the eighth largest metropolis in the world by population with 16,753,265 inhabitants in the Territory at the 2011 Census...
being fixed as the venue for the next Inter-City racing track - only the 2nd to be so in the history of the sport - Formula 1 has been growing by leaps and bounds in the country. The only thing that was lacking was the glitz and glamour from India's point of view. Formula 1 is not only fast cars and a lot of money, its also about the glamour, the hot babes and the parties.
Through a series of auditions, 20 girls will get shortlisted to take part in this reality series - at the end of which the winners will be chosen as the speed divas for the Force India team.
Partners
Apart from the major partners, MTV and Force India, the show has various partners also to increase its brand reach and create awareness about the show and Force India across the country. The major partners are:- Associate Partners: Ceat, GitanjaliGitanjaliGitanjali is a collection of 103 English poems, largely translations, of the Bengali poet Rabindranath Tagore.This volume became very famous in the West, and was widely translated....
- Good Times Partner: Kingfisher Goodtimes
- Travel Partner: Kingfisher AirlinesKingfisher AirlinesKingfisher Airlines is an airline group based in India. Its head office is Kingfisher House in Vile Parle , Mumbai. Kingfisher Airlines, through its parent company United Breweries Group, has a 50% stake in low-cost carrier Kingfisher Red....
- News Partner: IBN 7
- Radio Partner: Radio One
- Style Partner: MAXIM
- Multiplex Partner: PVR Cinemas
- Knowledge Partner: Chequred Flag
- Magazine Partner: Overdrive
- Happy Hours Partner: TGI Fridays
- Ground Partner: Cookie Man
- Mobile Partner: Tagg.in
- Gaming Partner: ZapakZapakZapak.com is a privately-held, online gaming portal, with browser games in India , promoted by the Anil Dhirubhai Ambani Group's subsidiary company Reliance Big Entertainment...
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