Lurpak
Encyclopedia
Lurpak is a Danish
brand of butter
owned by the Danish Dairy Board. It is sold in over 80 countries worldwide and is best known for its distinct silver packaging. Lurpak started in 1901 as a combination of several Danish dairy farmers to create a common brand for butter to increase sales.
made from butter, trying to play a fast arpeggio. This was created by Aardman Animations
and featured the voice of Penelope Keith
, with the intro to the Agnus Dei from Faure's Requiem as background music. This ran for almost 20 years, until Lurpak repositioned with the "Good Food Deserves Lurpak" campaign, created by Wieden+Kennedy
and featuring the voice of Rutger Hauer.
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...
brand of butter
Butter
Butter is a dairy product made by churning fresh or fermented cream or milk. It is generally used as a spread and a condiment, as well as in cooking applications, such as baking, sauce making, and pan frying...
owned by the Danish Dairy Board. It is sold in over 80 countries worldwide and is best known for its distinct silver packaging. Lurpak started in 1901 as a combination of several Danish dairy farmers to create a common brand for butter to increase sales.
Product Range
- Lurpak Slightly Salted Butter
- Lurpak Lighter Spreadable
- Lurpak Organic Spreadable
- Lurpak Unsalted
- Lurpak Spreadable Slightly Salted Butter
- Lurpak With Crushed Garlic
Advertising Campaigns
In 1985 Lurpak launched a UK TV campaign featuring Douglas, a trombonistTrombone
The trombone is a musical instrument in the brass family. Like all brass instruments, sound is produced when the player’s vibrating lips cause the air column inside the instrument to vibrate...
made from butter, trying to play a fast arpeggio. This was created by Aardman Animations
Aardman Animations
Aardman Animations, Ltd., also known as Aardman Studios, or simply as Aardman, is a British animation studio based in Bristol, United Kingdom. The studio is known for films made using stop-motion clay animation techniques, particularly those featuring Plasticine characters Wallace and Gromit...
and featured the voice of Penelope Keith
Penelope Keith
Penelope Anne Constance Keith, CBE, DL is an English actress.Having started her television career in the 1950s, Penelope Keith became a household name in the United Kingdom in the 1970s when she played Margo Leadbetter in the sitcom The Good Life...
, with the intro to the Agnus Dei from Faure's Requiem as background music. This ran for almost 20 years, until Lurpak repositioned with the "Good Food Deserves Lurpak" campaign, created by Wieden+Kennedy
Wieden+Kennedy
Wieden+Kennedy is an independently owned American advertising agency best known for its work for Nike...
and featuring the voice of Rutger Hauer.