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Lui



 
 
Lui is a French adult entertainment magazine
Magazine

for quarterly in Heraldry see Quartering Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of Article , generally financed by advertising, by a purchase price, by pre-paid magazine subscription, or all three....
 created in November 1963 by Daniel Filipacchi
Daniel Filipacchi

Daniel Filipacchi is the Chairman Emeritus of Hachette Filipacchi M%C3%A9dias.His life and career have been noted for his passionate involvement in art collecting, photography, and jazz....
, a fashion photographer turned publisher.

The objective was to be bring some charm «à la française» to the market of man-only magazines, following the success of Playboy
Playboy

Playboy is an American men's magazine, founded in Chicago, Illinois, by Hugh Hefner and his associates, which has grown into Playboy Enterprises, with a presence in nearly every medium....
 in the USA, launched just a decade before.

France, indeed, in the first half of XXth century had an outstanding reputation for erotic publications, feeding also foreign market and inspiring also ersatz France-flavoured magazines abroad, when, for example, US publishers used French-assonating titles like Chère and Dreamé or placed tricolour flags on the covers, attempting to attract the casual buyer .






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Lui is a French adult entertainment magazine
Magazine

for quarterly in Heraldry see Quartering Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of Article , generally financed by advertising, by a purchase price, by pre-paid magazine subscription, or all three....
 created in November 1963 by Daniel Filipacchi
Daniel Filipacchi

Daniel Filipacchi is the Chairman Emeritus of Hachette Filipacchi M%C3%A9dias.His life and career have been noted for his passionate involvement in art collecting, photography, and jazz....
, a fashion photographer turned publisher.

The objective was to be bring some charm «à la française» to the market of man-only magazines, following the success of Playboy
Playboy

Playboy is an American men's magazine, founded in Chicago, Illinois, by Hugh Hefner and his associates, which has grown into Playboy Enterprises, with a presence in nearly every medium....
 in the USA, launched just a decade before.

France, indeed, in the first half of XXth century had an outstanding reputation for erotic publications, feeding also foreign market and inspiring also ersatz France-flavoured magazines abroad, when, for example, US publishers used French-assonating titles like Chère and Dreamé or placed tricolour flags on the covers, attempting to attract the casual buyer . It was anyway a semi-clandestine circulating material, not allowed to be freely displayed or admittedly bought. In this sense Playboy changed the way 'soft-pornography' (become more respectfully 'adult entertainment'), can be publicly circulated.

This magazine was particularly successful from its origins to the early eighties, featuring many B-List but also prominent French actresses, such as Brigitte Bardot
Brigitte Bardot

Brigitte Anne-Marie Bardot is a French actress, former model , singer and Animal rights. In 2007 she was named among Empire 's 100 Sexiest Film Stars....
, Mireille Darc
Mireille Darc

Mireille Darc is a France Model and actress. She was Alain Delon longtime costar and companion. She appeared as a lead character in Jean-Luc Godard 1967 film Week End....
 or Marlène Jobert
Marlène Jobert

Marl?ne Jobert is a France pied noir actress and author.She was born in then Algiers, then a French territory. She came back to Metropolitan France when aged 8....
. Its motto was Lui, le magazine de l'homme moderne.

It featured a pin-up by Aslan.

After 1990 there were various attempts to relaunch the title. Currently it is published every three months.

National editions

  • French edition (1963 - )
  • German edition (1977 - 1992)
  • Italian edition (1970 - 1986?)
  • Spanish edition (1977 - 1978?)
  • Brazilian edition (1973?)
  • American edition (1972 - ) as Oui
    Oui (magazine)

    Oui is a men's hardcore pornographic magazine published in the United States and featuring explicit nude photographs of model , with full page pin-ups, centerfolds, interviews and other articles, and cartoons....


External links

  • (Attention: Site includes pornographic
    Pornography

    Pornography or porn is the explicit depiction of sexual subject matter with the sole intention of sexually exciting the viewer. It is to a certain extent similar to erotica, which is the use of sexually arousing imagery....
     content.)
  • (Attention: Site includes pornographic
    Pornography

    Pornography or porn is the explicit depiction of sexual subject matter with the sole intention of sexually exciting the viewer. It is to a certain extent similar to erotica, which is the use of sexually arousing imagery....
     content.)