Lovegety
Encyclopedia
Lovegety is a matchmaking device available only in Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

, which allows users to find potential dates that match their personal preferences in the vicinity. There have been over 1,300,000 of these units sold in Japan at an approximate price of $21. There are three modes users can pre-select on their device that reflect the mood they are currently in and hence what kind of partner they are looking for. These include “let’s just chat”, “let’s go sing some karaoke
Karaoke
is a form of interactive entertainment or video game in which amateur singers sing along with recorded music using a microphone and public address system. The music is typically a well-known pop song minus the lead vocal. Lyrics are usually displayed on a video screen, along with a moving symbol,...

” and “get2” modes. The devices can be set to interact with each other when a potential mate is within close proximity (15 feet) or to simply notify a user of others who are currently set to the same mood. Howard Rheingold
Howard Rheingold
-See also:* Collective intelligence* Information society* The WELL* Virtual community-External links:***** at TED conference** a 48MB Quicktime movie, hosted by the Internet Archive...

reflects on technologies such as the Lovegety in his work and urges that as consumers we think carefully about the social implications of these technologies. Rheingold states that ‘loss of privacy is perhaps the most obvious shadow side of technological cooperation systems’

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