Love's Great Adventure
Encyclopedia
"Love's Great Adventure" is a single released by Ultravox
Ultravox
Ultravox is a British New Wave rock band. They were one of the primary exponents of the British electronic pop music movement of the late 1970s/early 1980s. The band was particularly associated with the New Romantic and New Wave movements....

 on the 12th October 1984, peaking at #12 in the UK Singles Chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...

. The style of this single is different from any of their preceding Lament
Lament (Ultravox album)
Lament is an album by Ultravox, released in 1984. This was the seventh full album and the fourth of the band's most-recognisable incarnation, fronted by Midge Ure. It was also the last album featuring original drummer Warren Cann. The album peaked at no.8 on the UK album chart and was certified...

singles, aiming for a more lightweight, pop-oriented approach.

The music video features the band members in a humorous parody of Indiana Jones
Indiana Jones
Colonel Henry Walton "Indiana" Jones, Jr., Ph.D. is a fictional character and the protagonist of the Indiana Jones franchise. George Lucas and Steven Spielberg created the character in homage to the action heroes of 1930s film serials...

, with Midge Ure
Midge Ure
James "Midge" Ure, OBE is a Scottish guitarist, singer, keyboard player, and songwriter...

 being chased across deserts and forests by a ruthless treasure hunter. Midge Ure stated in his autobiography, If I Was, that the aim of the single and its video was to promote Ultravox as having a sense of humour, away from the seriousness of their previous releases. Also in the video is Ure's future wife Annabel Giles
Annabel Giles
Annabel Giles has been a model, a television and radio presenter, an actress, a comedienne and a novellist during her career .-Career:...

. The music in the video stops halfway through where a seemingly exhausted Midge Ure, tired from minutes of endless running around has to sit down for a moment and take a breather. He rests for a moment then takes a breath before standing up recovered and continuing with the song at which point the music starts up once again.

The song, based on a riff for a Levi's jeans commercial which was not taken up by the company, was not released on a studio album, instead appearing on their 1984 compilation album The Collection
The Collection (Ultravox album)
The Collection is a compilation album by the British band Ultravox. It was released in November 1984 on the Chrysalis Records label, and was the band's first "greatest hits" collection...

.

12" version

  1. "Love's Great Adventure (Extended Version)" – 5:40
  2. "White China (Live)" – 3:43
  3. "Man Of Two Worlds (Instrumental)" – 4:32
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