Loud (Stan Walker song)
Encyclopedia
"Loud" is a song performed by Australian recording artist Stan Walker
Stan Walker
Stan Walker , is an Australian recording artist and actor. In 2009, Walker was the winner on the seventh season of Australian Idol. He subsequently signed a recording contract with Sony Music Australia....

. The song was released as a digital download
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

 on 6 May 2011 as the lead single
Lead single
A lead single is usually the first single released by a musician or a band before the release of its home album.During the era of the grammophone record, all music arrived in the marketplace as what is now termed a single, one potential hit song backed by an additional song of generally less...

 from his third studio album, Let the Music Play
Let the Music Play (Stan Walker album)
Let the Music Play is the third studio album by Australian recording artist Stan Walker, released through Sony Music Australia on 18 November 2011. Walker worked with several record producers on the album, including Richard Vission, Chico Bennett, Nicholas "RAS" Furlong and Static Revenger, among...

.

Background

"Loud" was written by Drew Pearson, Stephen Wrabel and Jon Asher, and was produced by Pearson. It was recorded in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 during sessions for the follow-up to his second studio album, From the Inside Out
From the Inside Out
From the Inside Out is the second studio album by Australian recording artist Stan Walker, released on 20 August 2010 through Sony Music Australia. Walker worked with several record producers and songwriters for the album, including Audius Mtawarira, Israel Cruz, Ryan Tedder, Phil Tan and Stuart...

(2010). The song was sent to Australian contemporary hit radio
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

 on 2 May 2011. A week later, it became the most-added song to radio. "Loud" was released as a two-track digital download
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

 on 6 May 2011 in Australia and New Zealand. Its CD single
CD single
A CD single is a music single in the form of a standard size Compact Disc, not to be confused with the 3-inch CD single, which uses a smaller form factor. The format was introduced in the mid-1980s, but did not gain its place in the market until the early 1990s...

 was released in Australia on 3 June 2011. In an interview with Inner West Courier, Walker said "the meaning behind the song is so simple. It's a declaration of a celebration, another step forward and just having fun."

Chart performance

"Loud" debuted at number thirty-eight on the ARIA Singles Chart
ARIA Charts
The ARIA charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling singles and albums in various genres in Australia. ARIA commenced compiling its own charts in-house from the week ending 26 June...

 on 16 May 2011, and peaked at number nine on 20 June 2011. It is Walker's second top-ten single in Australia following "Black Box
Black Box (song)
"Black Box" is the debut single by season seven winner of Australian Idol, Stan Walker. It was released digitally on 22 November 2009, as the lead single from his debut studio album, Introducing.....

" (2009), and has since been certified Platinum by the Australian Recording Industry Association
Australian Recording Industry Association
The Australian Recording Industry Association is a trade group representing the Australian recording industry which was established in 1983 by six major record companies, EMI, Festival, CBS, RCA, WEA and Universal replacing the Association of Australian Record Manufacturers which was formed in 1956...

 (ARIA), for shipments of 70,000 units. On the New Zealand Singles Chart "Loud" entered at number thirty on 16 May 2011. It peaked at number eight on 11 July 2011, and became Walker's fourth top-ten hit in New Zealand. The Recording Industry Association of New Zealand
Recording Industry Association of New Zealand
The Recording Industry Association of New Zealand is a non-profit trade association of record producers, distributors and recording artists who sell music in New Zealand...

 (RIANZ), certified "Loud" Gold for shipping 7,500 copies.

Music video

The music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

 for "Loud" was filmed in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

, and was premiered exclusively on The Hot Hits Live from LA website 9 May 2011.
The video opens with shots of various people in apartments. As the first verse begins Walker is seen entering a party, where he begins to dance and greet others. A disc jockey
Disc jockey
A disc jockey, also known as DJ, is a person who selects and plays recorded music for an audience. Originally, "disc" referred to phonograph records, not the later Compact Discs. Today, the term includes all forms of music playback, no matter the medium.There are several types of disc jockeys...

 is seen to adjust the music volume, which results in the ceilings of the apartments cracking and falling. The people inside the apartments hear the music and join in the party. Towards the end of the song Walker moves onto a balcony and sings to people below him. Throughout the video scenes of Walker singing the song in front of a background of bright red lights are intercut. A writer for The Hot Hits Live from LA called the "Loud" video "probably his hottest video yet".

Promotion

In May 2011, "Loud" was played in the background of a television commercial promoting new television shows on the Seven Network
Seven Network
The Seven Network is an Australian television network owned by Seven West Media Limited. It dates back to 4 November 1956, when the first stations on the VHF7 frequency were established in Melbourne and Sydney.It is currently the second largest network in the country in terms of population reach...

. The commercial ran for a period of five weeks. On 10 June 2011, Walker performed "Loud" live on Sunrise
Sunrise (TV program)
Sunrise is an Australian breakfast television program, broadcast on the Seven Network. On weekdays the programme follows Seven Early News, and runs from 6am through to 9am.-History:...

.

Credits and personnel

Credits adapted from Let the Music Play liner notes.
  • Jon Asher – songwriter
    Songwriter
    A songwriter is an individual who writes both the lyrics and music to a song. Someone who solely writes lyrics may be called a lyricist, and someone who only writes music may be called a composer...

  • Tom Coyne
    Tom Coyne
    Tom Coyne is an American writer and professor. Coyne has published three books, A Gentleman's Game, Paper Tiger, and A Course Called Ireland as of 2009. A Gentleman's Game was adapted into a full length film starring Gary Sinise and Dylan Baker...

     – mastering
    Audio mastering
    Mastering, a form of audio post-production, is the process of preparing and transferring recorded audio from a source containing the final mix to a data storage device ; the source from which all copies will be produced...

  • Anthony Egizii – vocal producer
  • Damien Lewis – additional/assistant engineering
    Audio engineering
    An audio engineer, also called audio technician, audio technologist or sound technician, is a specialist in a skilled trade that deals with the use of machinery and equipment for the recording, mixing and reproduction of sounds. The field draws on many artistic and vocational areas, including...

  • David Musumeci – vocal producer
  • Drew Pearson – songwriter, producer
    Record producer
    A record producer is an individual working within the music industry, whose job is to oversee and manage the recording of an artist's music...

  • Phil Tan
    Phil Tan
    Phil Tan is an Atlanta, GA-based music/audio engineer.He is a 3-time Grammy Award recipient, as mixing engineer for Mariah Carey's "The Emancipation of Mimi" , Ludacris' "Release Therapy" and Rihanna's "Only Girl " .Among the artists on Tan's list of credits: Jill Scott, Jennifer...

     – mixer
    Audio mixing (recorded music)
    In audio recording, audio mixing is the process by which multiple recorded sounds are combined into one or more channels, most commonly two-channel stereo. In the process, the source signals' level, frequency content, dynamics, and panoramic position are manipulated and effects such as reverb may...

  • Stephen Wrabel – songwriter

Charts and certifications

Chart (2011) Peak
position
ARIA Singles Chart
ARIA Charts
The ARIA charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling singles and albums in various genres in Australia. ARIA commenced compiling its own charts in-house from the week ending 26 June...

9
New Zealand Singles Chart
Recording Industry Association of New Zealand
The Recording Industry Association of New Zealand is a non-profit trade association of record producers, distributors and recording artists who sell music in New Zealand...

8


Certifications

Country Certifications
Australia (ARIA) Platinum
New Zealand (RIANZ
Recording Industry Association of New Zealand
The Recording Industry Association of New Zealand is a non-profit trade association of record producers, distributors and recording artists who sell music in New Zealand...

)
Gold
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