LiveStub
Encyclopedia
LiveStub, which famed angel investor
Angel investor
An angel investor or angel is an affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity...

 Morten Lund
Morten Lund
Morten Lund, is an entrepreneur from Copenhagen, Denmark. Along with Soren Kenner, Lund is founder and managing partner of LundKenner, a venture capital firm focusing on technology ventures...

 backed, was a no-fee secondary ticket marketplace in North America. Founded by Michael Hershfield and Levi Bergovoy it attempted to bring transparency to the secondary event ticket market.

Because of LiveStub's high profile, LiveStub was viewed by users and media as an alternative voice to the traditional secondary ticket market players. Within months of launch, North American publications were sourcing CEO's Michael Hershfield for views on the Live Nation/ Ticketmaster
Ticketmaster
Ticketmaster Entertainment, Inc. is an independent American ticket sales and distribution company based in West Hollywood, California, USA, with operations in many countries around the world. In 2010 it merged with Live Nation to become Live Nation Entertainment...

 merger http://www.billboard.biz/bbbiz/content_display/industry/e3i8fb6ec824ccd92fe7060f52682efabdb http://watch.bnn.ca/clip138648#clip138648 and on high profile sporting events. http://www.cnbc.com/id/28937648

Due to its primary investor
Investor
An investor is a party that makes an investment into one or more categories of assets --- equity, debt securities, real estate, currency, commodity, derivatives such as put and call options, etc...

's financial collapse, the macro-economic climate and the major shifts in the entertainment business Livestub was forced to go offline. http://www.techvibes.com/blog/its-lights-out-for-livestub
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