LinkUp (website)
Encyclopedia
LinkUp is a job search engine that aggregates
Search aggregator
A search aggregator is a type of metasearch engine which gathers results from multiple search engines simultaneously through RSS search results...

 its job listings from employer websites, typically an employer's applicant tracking system
Applicant tracking system
An applicant tracking system is a software application that enables the electronic handling of recruitment needs. An ATS can be implemented on an enterprise or small business level, depending on the needs of the company...

. The objective of acquiring its job listings in this way is to prevent fraudulent and duplicate listings while bringing attention to unadvertised listings – which represent up to 85% of all job openings.

Concept

LinkUp is free for all job seekers. As of April 2009, LinkUp claims to have over 533,500 jobs from over 21,000 companies.. The web site offers standard job search features, which includes searching by keyword, location, category or company. When job seekers clicks a position of interest, they are taken directly to the employer's website to learn more and apply. LinkUp also offers RSS
RSS
-Mathematics:* Root-sum-square, the square root of the sum of the squares of the elements of a data set* Residual sum of squares in statistics-Technology:* RSS , "Really Simple Syndication" or "Rich Site Summary", a family of web feed formats...

 feeds of all search results and an email alert service as new listings become available.

LinkUp is financed through a combination of pay per click
Pay per click
Pay per click is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market...

 sponsored listings (similar to Google Adwords) and a monthly subscription model for employers to guarantee their listings remain on the website.

Company information

Founded as Fetchster in early 2005 by Adam Gedde and aimed at being Minnesota
Minnesota
Minnesota is a U.S. state located in the Midwestern United States. The twelfth largest state of the U.S., it is the twenty-first most populous, with 5.3 million residents. Minnesota was carved out of the eastern half of the Minnesota Territory and admitted to the Union as the thirty-second state...

-specific vertical search engine
Vertical search
A vertical search engine, as distinct from a general web search engine, focuses on a specific segment of online content. The vertical content area may be based on topicality, media type, or genre of content. Common verticals include shopping, the automotive industry, legal information, medical...

 for jobs, it was purchased by JobDig in July 2006. At that time the website was redeveloped to include listings for the entire United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 and was publicly relaunched in December 2006. In 2007, JobDig renamed Fetchster to LinkUp to reflect the Web 2.0
Web 2.0
The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web...

 features and functionality added to the site, such as the tabbed search results. In 2009, LinkUp began developing partnerships with various affiliates, such as MinnPost, to increase revenue and recognition.

External links


News and media

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