Lifescape is a glossy monthly magazine

Magazine

Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

 aimed mostly at women who want to live a more cruelty-free

Cruelty-free

Cruelty-free is a social movement that seeks to avoid all products of cruelty. The term cruelty-free was first used in this way by Lady Dowding who persuaded manufacturers of fake furs to use the label Beauty Without Cruelty and went on to found the charity Beauty Without Cruelty in 1959...

, healthy, green

Green politics

Green politics is a political ideology that aims for the creation of an ecologically sustainable society rooted in environmentalism, social liberalism, and grassroots democracy...

 and interesting life. It is a colourful, upbeat and genuine alternative to other women's magazines available and is published by Madafu Publishing Ltd in London.

The magazine covers fair trade

Fair trade

Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards...

 fashion, cruelty-free and vegan

Veganism

Veganism is the practice of eliminating the use of animal products. Ethical vegans reject the commodity status of animals and the use of animal products for any purpose, while dietary vegans or strict vegetarians eliminate them from their diet only...

 beauty products, social issues

Social issues

Social issues are controversial issues which relate to people's personal lives and interactions. Social issues are distinguished from economic issues...

, health, nutrition, home, travel and more. It is also the only vegetarian magazine on sale at British news stands.

Each year Lifescape, which is now in its second year of existence, commends companies that are making a difference by producing cruelty-free cosmetics in its Beauty Awards. It also runs Food Awards for vegetarian or vegan, fair trade and organic foods which are providing excellent options for people who eat with a conscience.

The magazine was set up a young mum in her early thirties Rajasana Otiende and is sold in WH Smiths, Borders

Borders Group

Borders Group, Inc. was an international book and music retailer based in Ann Arbor, Michigan. The company employed approximately 19,500 throughout the U.S., primarily in its Borders and Waldenbooks stores....

, Waitrose

Waitrose

Waitrose Limited is an upmarket chain of supermarkets in the United Kingdom and is the food division of the British retailer and worker co-operative the John Lewis Partnership. Its head office is in Bracknell, Berkshire, England...

and independent newsagents. It is part of the 'Just Ask!' campaign and so readers can request their local newsagent to stock the magazine.