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Multimedia is media and content that uses a combination of different content forms. The term can be used as a noun or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which use only rudimentary computer display such as text-only, or...
Collection in the Legacy Tobacco Documents Library
The Legacy Tobacco Documents Library is a digital archive of tobacco industry documents, funded by the American Legacy Foundation and created and maintained by the University of California, San Francisco...
at the University of California, San Francisco
The University of California, San Francisco is one of the world's leading centers of health sciences research, patient care, and education. UCSF's medical, pharmacy, dentistry, nursing, and graduate schools are among the top health science professional schools in the world...
contains more than 7,500 tobacco industry
The tobacco industry comprises those persons and companies engaged in the growth, preparation for sale, shipment, advertisement, and distribution of tobacco and tobacco-related products. It is a global industry; tobacco can grow in any warm, moist environment, which means it can be farmed on all...
video and audio tapes including recordings of focus groups, internal corporate meetings, depositions of tobacco industry employees, Congressional hearings, corporate communications, and commercials. Funded by a grant from the California Tobacco Related Disease Research Program (TRDRP), UCSF Library staff collects multimedia materials housed at the Minnesota Tobacco Documents Depository, the Roswell Park Cancer Institute
The Roswell Park Cancer Institute is a comprehensive cancer research and treatment center located in Buffalo, New York. Founded in 1898 by Dr. Roswell Park, it was the first dedicated medical facility for cancer treatment and research in the United States. The facility is involved in drug...
, and Guildford depository in the UK.
Many of these videos and audio recordings have been uploaded to the UCSF Tobacco Industry Videos
and Audio Recordings Collection
at the Internet Archive
and are available for general public and researchers.