Lawrence G. Chait
Encyclopedia
Lawrence G. "Larry" Chait (27 June 1917 – 18 July 1997) was an American
advertising
executive who was a pioneer in mail order
and direct marketing
.
He was chairman of Lawrence G. Chait & Co., Inc. He was President of the Direct Marketing Club of New York. His political activities landed him on the master list of Nixon political opponents
.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
executive who was a pioneer in mail order
Mail order
Mail order is a term which describes the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote method such as through a telephone call or web site. Then, the products are delivered to the customer...
and direct marketing
Direct marketing
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...
.
He was chairman of Lawrence G. Chait & Co., Inc. He was President of the Direct Marketing Club of New York. His political activities landed him on the master list of Nixon political opponents
Master list of Nixon political opponents
A master list of Nixon political opponents was compiled to supplement the original Nixon's Enemies List of 20 key people considered opponents of President Richard Nixon. The master list was compiled by Charles Colson's office and sent in memorandum form to John Dean. Dean later provided this...
.