Latitude is a UK digital marketing

Digital marketing

Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. Digital marketing extends beyond Internet Marketing to include channels that do not require the use of the Internet...

 agency that specialises in pay-per-click advertising, search engine optimisation, conversion analytics

Web analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage....

, social media optimisation

Social Media Optimization

Social media optimization is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization...

, affiliate marketing

Affiliate marketing

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts...

 and online display advertising

Display advertising

Display advertising is a type of advertising that typically contains text , logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content...

. It was founded in 2001 by Dylan Thwaites and is headquartered in London with offices in Cheshire, with more than 100 employees.

Latitude was a 2006 Media Momentum Award winner and a top 20 finalist in 2007, was a Sunday Times Tech Track top 10 company and a Red Herring

Red Herring (magazine)

Red Herring was a technology business magazine, which flourished during the dot com boom, with global distribution and bureaus in Bangalore, Beijing, and Paris. It also sponsored conferences designed to bring venture capitalists, entrepreneurs, and technologists together. But the magazine went into...

 100 Europe Finalist. Latitude was ranked 50 in the 2007 Deloitte Technology Fast 500 EMEA, and 10 in the 2007 Deloitte Technology Fast 50 UK.

In December 2007, Latitude received financial backing from Vitruvian Partners

Vitruvian Partners

Vitruvian Partners is a European private equity firm focusing on leveraged buyout and growth capital investments in middle-market companies.Vitruvian invests throughout the UK, Ireland, Germany, Austria, Switzerland, the Nordic region and Benelux...

, a UK-based private equity

Private equity

Private equity, in finance, is an asset class consisting of equity securities in operating companies that are not publicly traded on a stock exchange....

firm.