Latin Alternative Music Conference
Encyclopedia
The Latin Alternative Music Conference (LAMC) is a major conference geared towards the marketing of Spanish-language alternative music. It showcases what it considers the best in Latin music and the exciting fresh sounds coming out of rock, hip-hop and electronica scenes. This six-day event provides networking opportunities for leading artists, label executives, journalists, managers, marketers, retailers and programmers.
In past LAMC events, over 1,250 industry leaders converged at the Roosevelt Hotel in New York City to participate in industry panels, exhibitions, press conferences, and networking. Over 30,000 music lovers and industry insiders have attended LAMC concerts, parties and art exhibits, at venues throughout New York City
. Among the featured LAMC venues in New York are Central Park
SummerStage, Celebrate Brooklyn
at Prospect Park
, The Bowery Ballroom and Mercury Lounge
.
, Paste
, Harp
, Rolling Stone
, Latina
, Batanga and others, to the executives from leading U.S. and Latino labels, agencies, major corporations, television, print and new media companies. The conference ensures maximum exposure for Latin artists and repertoire in the U.S. marketplace. The attendance of international artists and label executives from Latin America and Europe makes LAMC a global event.
, Orishas
, Julieta Venegas
, The Pinker Tones
, Manu Chao
, Plastilina Mosh
, Los Amigos Invisibles
, Calle 13
, Natalia Lafourcade
, and Nortec Collective
.
, Los Abandoned
, Cuarto Poder and Pacha Massive
.
In past LAMC events, over 1,250 industry leaders converged at the Roosevelt Hotel in New York City to participate in industry panels, exhibitions, press conferences, and networking. Over 30,000 music lovers and industry insiders have attended LAMC concerts, parties and art exhibits, at venues throughout New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
. Among the featured LAMC venues in New York are Central Park
Central Park
Central Park is a public park in the center of Manhattan in New York City, United States. The park initially opened in 1857, on of city-owned land. In 1858, Frederick Law Olmsted and Calvert Vaux won a design competition to improve and expand the park with a plan they entitled the Greensward Plan...
SummerStage, Celebrate Brooklyn
Celebrate Brooklyn
Celebrate Brooklyn is one of New York City’s longest running, free, outdoor performing arts festivals. Launched in 1979, as a catalyst for Brooklyn’s performing arts scene and to bring people back into Prospect Park after years of neglect, Celebrate Brooklyn has been an anchor in the park’s...
at Prospect Park
Prospect Park (Brooklyn)
Prospect Park is a 585-acre public park in the New York City borough of Brooklyn located between Park Slope, Prospect-Lefferts Gardens, Kensington, Windsor Terrace and Flatbush Avenue, Grand Army Plaza and the Brooklyn Botanic Garden...
, The Bowery Ballroom and Mercury Lounge
Mercury Lounge
The Mercury Lounge is a club/music venue, in the Lower East Side section, of New York City. The structure, at 217 East Houston Street, housed the servants to the Astor Mansion, connected to it by an underground labyrinth of tunnels...
.
Attendees
LAMC brings together Anglo and Latino heavyweights from all sectors of the entertainment industry - from the participation of key English and Spanish-language magazines such as BillboardBillboard (magazine)
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...
, Paste
Paste (magazine)
Paste is a monthly music and entertainment digital magazine published in the United States by Wolfgang's Vault. Its tagline is "Signs of Life in Music, Film and Culture."-History:...
, Harp
HARP (magazine)
Harp was a print and online magazine that provided in-depth information on current music, mainly the adult album alternative genre, which encompasses a large variety of music...
, Rolling Stone
Rolling Stone
Rolling Stone is a US-based magazine devoted to music, liberal politics, and popular culture that is published every two weeks. Rolling Stone was founded in San Francisco in 1967 by Jann Wenner and music critic Ralph J...
, Latina
Latina (magazine)
Latina is an American monthly lifestyle, entertainment, beauty and fashion magazine for bilingual, bicultural Hispanic women published in English by Latina Media Ventures. It has a combined audience of nearly 3 million....
, Batanga and others, to the executives from leading U.S. and Latino labels, agencies, major corporations, television, print and new media companies. The conference ensures maximum exposure for Latin artists and repertoire in the U.S. marketplace. The attendance of international artists and label executives from Latin America and Europe makes LAMC a global event.
Panels
With the initiative of bringing Latin music to a wider, more mainstream audience, LAMC features several industry panels with known speakers from the entertainment and business world. Among the topics addressed in the past have been Marketing to Urban Latino Culture, Approaches to Retail, Print Media/Television/Radio, Advertising & Sponsorship, International Markets, Music in Film, and others. Each year, new and diverse panel topics are featured with speakers focusing on taking the industry to the next level.Concerts
LAMC features concerts by leading Latin alternative artists at top New York City venues like Prospect Park, Central Park SummerStage, Bowery Ballroom and Mercury Lounge. Past LAMC performers include OzomatliOzomatli
Ozomatli is a seven to ten piece band playing primarily Latin, hip hop, and rock music, formed in 1995 in Los Angeles. They are known both for their vocal activist viewpoints and their wide array of musical styles - including salsa, jazz, funk, reggae, rap, and others.In a 2007 NPR interview, band...
, Orishas
Orishas (band)
Orishas was a Cuban hip hop group The group was first called "Amenaza", "threat" or "menace" in Spanish, and appealed to the Cuban youth who were hungry for African-American culture consisting of hip hop and rap. Orishas delved into a realm of music that created a black identity to which some...
, Julieta Venegas
Julieta Venegas
Julieta Venegas Percevault , known professionally as Julieta Venegas, is a Mexican singer, songwriter, instrumentalist and producer, who sings pop-rock in Spanish. She speaks English, Portuguese, and Spanish fluently. She has a twin sister, Yvonne, who is a photographer...
, The Pinker Tones
The Pinker Tones
The Pinker Tones are an alternative pop band from Barcelona, Spain. They have released 6 albums to date, and have been included on many more. The Whistling Song is featured in all versions of EA Sports' FIFA 2009.- Artists and Music :...
, Manu Chao
Manu Chao
Manu Chao , is a French singer of Spanish roots . He sings in French, Spanish, English, Italian, Galician, Arabic and Portuguese and occasionally in other languages...
, Plastilina Mosh
Plastilina Mosh
Plastilina Mosh is a Mexican alternative rock group from Monterrey, México, part of the musical movement known as Avanzada Regia. Jonás González is the lead singer and guitar player. Alejandro Rosso is more involved with the creative process, providing most of the instrumentation and occasional...
, Los Amigos Invisibles
Los Amigos Invisibles
Los Amigos Invisibles is a multiple-Grammy nominated and Latin Grammy winning Venezuelan band that plays a blend of disco, acid jazz and funk mixed with Latin rhythms...
, Calle 13
Calle 13 (band)
Calle 13 is a band formed by stepbrothers René Pérez Joglar , who calls himself Residente and Eduardo José Cabra Martínez , who calls himself Visitante Calle 13 is a band formed by stepbrothers René Pérez Joglar (born February 23, 1978 in Hato Rey, a subsection of San Juan, Puerto Rico), who calls...
, Natalia Lafourcade
Natalia Lafourcade
Natalia Lafourcade is a Mexican pop-rock singer and songwriter. Her band's name is Natalia y La Forquetina.-Biography:...
, and Nortec Collective
Nortec Collective
Nortec Collective is a musical ensemble formed by various individual one or two man production projects. The group came together in Tijuana, Baja California, Mexico. Their sound genre mixes electronica with musical elements and instrumentation of Tambora and Norteño music, resulting in the nortec ...
.
Artist Discovery Program
LAMC features an annual “discovery” contest, in search of bright new talent. Winners receive a chance to perform at an LAMC concert, inclusion on the LAMC compilation CD, a write-up on the LAMC website, and other prizes. Past winners include KinkyKinky (band)
Kinky is a five-member band from Monterrey, Nuevo Leon, Mexico, formed in 1998 as part of the Avanzada Regia musical movement and consisting of Gilberto Cerezo, Ulises Lozano, Carlos Chairez, Omar Góngora, and Cesar Pliego. The band's music is heavily influenced by Latin music, rock, dance, and...
, Los Abandoned
Los Abandoned
Los Abandoned was an American alternative rock band from the Los Angeles, California area. The band's lyrics were in Spanish and English, or a combination of the two known as Spanglish...
, Cuarto Poder and Pacha Massive
Pacha Massive
Pacha Massive , is a creative collaboration between Dominican-born Nova and Colombian-born Maya . The band, from the Bronx, New York City, was Nacional Records’ first U.S.-based signing...
.