Lance de Masi
Encyclopedia
Lance Edward de Masi is the current president of the American University in Dubai
. Before joining the university, he served in management positions at BBDO Worldwide
over more than two decades in the US, Italy, Spain, Cyprus, the UK and finally, Dubai, and became Executive Vice President and Chief Operating Officer from June 1991 to March 1997. He served as Academic Dean from March 1997 to June 1997, and (at first interim) president of the university thereafter. He is also the current president of the UAE
chapter, the world's largest chapter of the International Advertising Association
., and is Assistant Professor of Marketing Communications at the University. He received a B.A. from St. John Fisher College. In the mid-seventies he was an Associate Instructor at Indiana University (Bloomington), from which he received an M.A. and an M.B.A.(Marketing) in 1977. He holds an honorary Ph.D., awarded in 1997 by Schiller International University
.
he was born in rochester ny
American University in Dubai
The American University in Dubai is a private, non-sectarian institution of higher learning in Dubai, United Arab Emirates, founded in 1995. AUD was founded in 1995 as a branch campus of the American InterContinental University in Atlanta, Georgia, but turned into a private, non-sectarian...
. Before joining the university, he served in management positions at BBDO Worldwide
BBDO
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO and Batten Co. the agency became BBDO...
over more than two decades in the US, Italy, Spain, Cyprus, the UK and finally, Dubai, and became Executive Vice President and Chief Operating Officer from June 1991 to March 1997. He served as Academic Dean from March 1997 to June 1997, and (at first interim) president of the university thereafter. He is also the current president of the UAE
United Arab Emirates
The United Arab Emirates, abbreviated as the UAE, or shortened to "the Emirates", is a state situated in the southeast of the Arabian Peninsula in Western Asia on the Persian Gulf, bordering Oman, and Saudi Arabia, and sharing sea borders with Iraq, Kuwait, Bahrain, Qatar, and Iran.The UAE is a...
chapter, the world's largest chapter of the International Advertising Association
International Advertising Association
The International Advertising Association is a marketing communications organization founded in 1938. The IAA is an international organization with a global network including 4,000 members and 56 Chapters, within 76 countries.The focus of the IAA is to:...
., and is Assistant Professor of Marketing Communications at the University. He received a B.A. from St. John Fisher College. In the mid-seventies he was an Associate Instructor at Indiana University (Bloomington), from which he received an M.A. and an M.B.A.(Marketing) in 1977. He holds an honorary Ph.D., awarded in 1997 by Schiller International University
Schiller International University
Schiller International University is a private American university with its main campus and administrative headquarters in Largo, Florida. It has campuses on two continents in five countries, each offering its own unique experiences to students: Largo; Paris, France; Madrid, Spain; Heidelberg,...
.
he was born in rochester ny