La Palina is a brand of cigars of particular note in the history of radio and advertising. The Congress Cigar Company (run by Sam Paley, father of
CBSCBS Broadcasting Inc. is an American television network, one of television's original "big three", which also include NBC and ABC. Like NBC, CBS started out as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System...
founder
William S. PaleyWilliam Samuel Paley , the chief executive who built Columbia Broadcasting System from a small radio network into one of the foremost radio and television network operations in the United States....
) sponsored
Kate SmithKathryn Elizabeth "Kate" Smith was an American singer, best known for her rendition of Irving Berlin's "God Bless America"...
's first CBS radio network program "Kate Smith and Her Swanee Music".
Sam Paley's wife, Goldie Drell Paley, appeared in Spanish costume on cigar box interior and exterior images.
Liberally translated from Spanish, "La Palina" is derived from "the female Paley", hence the portrait used in marketing the product.
Sam Paley's Grandson, William C.
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La Palina is a brand of cigars of particular note in the history of radio and advertising. The Congress Cigar Company (run by Sam Paley, father of
CBSCBS Broadcasting Inc. is an American television network, one of television's original "big three", which also include NBC and ABC. Like NBC, CBS started out as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System...
founder
William S. PaleyWilliam Samuel Paley , the chief executive who built Columbia Broadcasting System from a small radio network into one of the foremost radio and television network operations in the United States....
) sponsored
Kate SmithKathryn Elizabeth "Kate" Smith was an American singer, best known for her rendition of Irving Berlin's "God Bless America"...
's first CBS radio network program "Kate Smith and Her Swanee Music".
Sam Paley's wife, Goldie Drell Paley, appeared in Spanish costume on cigar box interior and exterior images.
Liberally translated from Spanish, "La Palina" is derived from "the female Paley", hence the portrait used in marketing the product.
Sam Paley's Grandson, William C. Paley, has reacquired rights to the name and plans producing La Palina cigars again.