LRRC was an online music mail-order and CDR/vinyl-focused independent record label

Independent record label

An independent record label is a record label operating without the funding of or outside the organizations of the major record labels. A great number of bands and musical acts begin on independent labels.-Overview:...

 run by Indiana

Indiana

Indiana is a US state, admitted to the United States as the 19th on December 11, 1816. It is located in the Midwestern United States and Great Lakes Region. With 6,483,802 residents, the state is ranked 15th in population and 16th in population density. Indiana is ranked 38th in land area and is...

 lo-fi

Lo-fi music

Lo-fi is lower quality of sound recordings than the usual standard for music. The qualities of lo-fi are usually achieved by either degrading the quality of the recorded audio, or using certain equipment. Recent uses of the phrase have led to it becoming a genre, although it still remains as an...

 musician Joseph O'Connell, best known for his band Elephant Micah

Elephant Micah

Elephant Micah is a musical band or stage name of southern Indiana songwriter and multi-instrumentalist Joseph O'Connell. Recording mostly at home, O’Connell has produced an eclectic body of work since beginning the project in 2000...

. In addition to some of O'Connell's own work, the label released music by Elephant Micah collaborator Jason Henn. The LRRC online store also stocked a variety of what O'Connell called "Homemade Music from Kentuckiana and Abroad," including recordings by regional underground bands like Vollmar, Mt. Gigantic, and Bronze Float.