LRG clothing
Encyclopedia
Lifted Research Group, most commonly known as LRG, is an Orange County, California
based clothing brand headed by Jonas Bevacqua
and Robert Wright. LRG produces clothing and accessories, and also has been known to develop a broad range of products including electronic accessories, extreme vehicles, outdoor equipment including sporting goods and more. The company is also involved in the promotion of underground recording artists and sponsors a skateboarding
team. Entrepreneur magazine ranked the company at #5 on its 2007 Hot 500 list of fastest-growing companies and reported its 2006 sales figures at an estimated $150 million.
, O'Neill
, and Katin
during an eight-year span. He also contributed the resources to create the company's initial samples and patterns. Bevacqua also raised the initial start-up capital from friends of his adopted father, who worked in the fashion industry. This capital was used to finance an initial product run that sold out during their first day at the Action Sports Retailer Expo in San Diego, California
. The company became profitable by 2002, and made its first $1 million in 2000.
In late 2005, L-R-G announced their new women's clothing line, called Luxirie, which targets the 18- to 30-year-old women's group. Designs from the label cover six themes, ranging from Western to military, and include signature items such as crystal-covered jeans. The label launched in the United States
and Canada
in fall 2006.
Also in fall 2006, wireless provider T-Mobile
launched a limited edition Sidekick III designed by LRG. It was equipped with the same technical features as the Sidekick III and sported a green-on-green theme that made liberal use of L-R-G's logo. After a production run of 10,000 units, T-Mobile's website reported that it was sold out.
On May 31, 2011, Jonas Bevacqua was found dead at the age of 33.
Orange County, California
Orange County is a county in the U.S. state of California. Its county seat is Santa Ana. As of the 2010 census, its population was 3,010,232, up from 2,846,293 at the 2000 census, making it the third most populous county in California, behind Los Angeles County and San Diego County...
based clothing brand headed by Jonas Bevacqua
Jonas Bevacqua
Jonas Bevacqua was an American clothing designer and entrepreneur. In 1999 he co-founded Lifted Research Group.-References:...
and Robert Wright. LRG produces clothing and accessories, and also has been known to develop a broad range of products including electronic accessories, extreme vehicles, outdoor equipment including sporting goods and more. The company is also involved in the promotion of underground recording artists and sponsors a skateboarding
Skateboarding
Skateboarding is an action sport which involves riding and performing tricks using a skateboard.Skateboarding can be a recreational activity, an art form, a job, or a method of transportation. Skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2002 report...
team. Entrepreneur magazine ranked the company at #5 on its 2007 Hot 500 list of fastest-growing companies and reported its 2006 sales figures at an estimated $150 million.
History
Lifted Research Group was founded in 1999 by Jonas Bevacqua and Robert Wright. Wright brought extensive experience in the streetwear industry to LRG, having worked with such companies as QuiksilverQuiksilver
Quiksilver, Inc. , is an American company based in Huntington Beach, California, one of the world's largest manufacturers of surfwear and other boardsport-related equipment...
, O'Neill
O'Neill (brand)
O'Neill is an American surfboard, surfwear and equipment brand that was started in San Francisco, California, but soon moved down the coast to Santa Cruz. Some credit the company with having invented the modern wetsuit...
, and Katin
Kanvas by Katin
Kanvas By Katin, founded in 1959, is located in Surfside, California and is one of the oldest surf shops in California.- Katin history :In the late 1950s, Nancy and Walter Katin were in the business of making canvas boat covers...
during an eight-year span. He also contributed the resources to create the company's initial samples and patterns. Bevacqua also raised the initial start-up capital from friends of his adopted father, who worked in the fashion industry. This capital was used to finance an initial product run that sold out during their first day at the Action Sports Retailer Expo in San Diego, California
San Diego, California
San Diego is the eighth-largest city in the United States and second-largest city in California. The city is located on the coast of the Pacific Ocean in Southern California, immediately adjacent to the Mexican border. The birthplace of California, San Diego is known for its mild year-round...
. The company became profitable by 2002, and made its first $1 million in 2000.
In late 2005, L-R-G announced their new women's clothing line, called Luxirie, which targets the 18- to 30-year-old women's group. Designs from the label cover six themes, ranging from Western to military, and include signature items such as crystal-covered jeans. The label launched in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
and Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
in fall 2006.
Also in fall 2006, wireless provider T-Mobile
T-Mobile
T-Mobile International AG is a German-based holding company for Deutsche Telekom AG's various mobile communications subsidiaries outside Germany. Based in Bonn, Germany, its subsidiaries operate GSM and UMTS-based cellular networks in Europe, the United States, Puerto Rico and the US Virgin Islands...
launched a limited edition Sidekick III designed by LRG. It was equipped with the same technical features as the Sidekick III and sported a green-on-green theme that made liberal use of L-R-G's logo. After a production run of 10,000 units, T-Mobile's website reported that it was sold out.
On May 31, 2011, Jonas Bevacqua was found dead at the age of 33.