Kick Energy
Encyclopedia
Kick Energy is an energy drink
Energy drink
Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....

 marketed in the UK by creator Global Brands. Since the product was first launched it has grown to become the second largest energy drink brand in the on trade drinks market in the UK. It now controls 15.3% market share of the On Trade Functional Energy Market. Global Brands sells and distributes about 1,000,000 cans of Kick Energy in the UK per month. Kick Energy is currently available in 250ml cans.

Marketing

In 2009, Kick Energy ran a £1.9m marketing support package to promote the brand which included sponsoring a Luminar
Luminar Leisure
Luminar Group Holdings plc is a public limited company operating leisure and entertainment venues throughout the United Kingdom. Luminar currently specialises in nightclubs, bars and restaurants but is struggling due to difficult market conditions, it has recently started struggling to pay its...

 venues tour by boyband JLS
JLS
- Music :* JLS, an English boyband** JLS , debut album by JLS* JLS a Spanish Rock band based in Zaragoza , Spain formed in Santo Domingo, Dominican Republic by lead Leo Susana.- Organizations :...

  Kick Energy’s marketing campaign includes branded taxis in every major UK city, trade and consumer PR and exhibitions at key trade shows. Kick Energy has also invested heavily in a programme of sports and motorsports sponsorship, including the Kawasaki World Super Bike Team , as well as the Stobart KICK M-Sport Ford World Rally Team and Powerleague 5-a-side Football which are based in Paisley
Paisley
Paisley is the largest town in the historic county of Renfrewshire in the west central Lowlands of Scotland and serves as the administrative centre for the Renfrewshire council area...

 but operate 45 sites across the UK and are visited by approximately 125,000 customers each week.

Kick Energy sponsors the Steve Perez
Steve Perez
Steven J. Garcia Perez is an entrepreneur and rally driver from Chesterfield, Derbyshire. He is the founder of Global Brands and driver for the Kick Energy Rally Team....

Rally team.

External links

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