Keyword stuffing
Encyclopedia
Keyword stuffing is considered to be an unethical search engine optimization
(SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags may explain why many search engine
s no longer use these tags.
Keyword stuffing had been used in the past to obtain maximum search engine ranking and visibility for particular phrases. This method is completely outdated and adds no value to rankings today. In particular, Google no longer gives good rankings to pages employing this technique.
Hiding text from the visitor is done in many different ways. Text colored to blend with the background, CSS
"Z" positioning to place text "behind" an image — and therefore out of view of the visitor — and CSS absolute positioning to have the text positioned far from the page center are all common techniques. By 2005, many invisible text techniques were easily detected by major search engines.
"Noscript" tags are another way to place hidden content within a page. While they are a valid optimization method for displaying an alternative representation of scripted content, they may be abused, since search engines may index content that is invisible to most visitors.
Sometimes inserted text includes words that are frequently searched (such as "sex"), even if those terms bear little connection to the content of a page, in order to attract traffic to advert-driven pages.
In the past, keyword stuffing was considered to be either a white hat or a black hat tactic, depending on the context of the technique, and the opinion of the person judging it. While a great deal of keyword stuffing was employed to aid in spamdexing
, which is of little benefit to the user, keyword stuffing in certain circumstances was not intended to skew results in a deceptive manner. Whether the term carries a pejorative
or neutral connotation
is dependent on whether the practice is used to pollute the results with pages of little relevance, or to direct traffic to a page of relevance that would have otherwise been de-emphasized due to the search engine's inability to interpret and understand related ideas. This is no longer the case. Search engines now employ themed, related keyword techniques to interpret the intent of the content on a page.
With relevance to keyword stuffing, it is quoted by the largest of search engines that they recommend Keyword Research and use (with respect to the quality content you have to offer the web), to aid their visitors in the search of your valuable material. To prevent Keyword Stuffing you should wisely use keywords in respect with SEO, Search Engine Optimization. It could be best described as keywords should be reasonable and necessary, yet it is acceptable to assist with proper placement and your targeted effort to achieve search results. Placement of such words in the provided areas of HTML are perfectly allowed and reasonable. Google discusses keyword stuffing as Randomly Repeated Keywords.
Search engine optimization
Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...
(SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags may explain why many search engine
Search engine
A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits. Search engines help to minimize the time required to find information and the amount of information...
s no longer use these tags.
Keyword stuffing had been used in the past to obtain maximum search engine ranking and visibility for particular phrases. This method is completely outdated and adds no value to rankings today. In particular, Google no longer gives good rankings to pages employing this technique.
Hiding text from the visitor is done in many different ways. Text colored to blend with the background, CSS
Cascading Style Sheets
Cascading Style Sheets is a style sheet language used to describe the presentation semantics of a document written in a markup language...
"Z" positioning to place text "behind" an image — and therefore out of view of the visitor — and CSS absolute positioning to have the text positioned far from the page center are all common techniques. By 2005, many invisible text techniques were easily detected by major search engines.
"Noscript" tags are another way to place hidden content within a page. While they are a valid optimization method for displaying an alternative representation of scripted content, they may be abused, since search engines may index content that is invisible to most visitors.
Sometimes inserted text includes words that are frequently searched (such as "sex"), even if those terms bear little connection to the content of a page, in order to attract traffic to advert-driven pages.
In the past, keyword stuffing was considered to be either a white hat or a black hat tactic, depending on the context of the technique, and the opinion of the person judging it. While a great deal of keyword stuffing was employed to aid in spamdexing
Spamdexing
In computing, spamdexing is the deliberate manipulation of search engine indexes...
, which is of little benefit to the user, keyword stuffing in certain circumstances was not intended to skew results in a deceptive manner. Whether the term carries a pejorative
Pejorative
Pejoratives , including name slurs, are words or grammatical forms that connote negativity and express contempt or distaste. A term can be regarded as pejorative in some social groups but not in others, e.g., hacker is a term used for computer criminals as well as quick and clever computer experts...
or neutral connotation
Connotation
A connotation is a commonly understood subjective cultural or emotional association that some word or phrase carries, in addition to the word's or phrase's explicit or literal meaning, which is its denotation....
is dependent on whether the practice is used to pollute the results with pages of little relevance, or to direct traffic to a page of relevance that would have otherwise been de-emphasized due to the search engine's inability to interpret and understand related ideas. This is no longer the case. Search engines now employ themed, related keyword techniques to interpret the intent of the content on a page.
With relevance to keyword stuffing, it is quoted by the largest of search engines that they recommend Keyword Research and use (with respect to the quality content you have to offer the web), to aid their visitors in the search of your valuable material. To prevent Keyword Stuffing you should wisely use keywords in respect with SEO, Search Engine Optimization. It could be best described as keywords should be reasonable and necessary, yet it is acceptable to assist with proper placement and your targeted effort to achieve search results. Placement of such words in the provided areas of HTML are perfectly allowed and reasonable. Google discusses keyword stuffing as Randomly Repeated Keywords.