Key-2 Luxury
Encyclopedia
Key-2 Luxury was launched in 2004 by luxury lifestyle entrepreneur
David Johnstone
.
Stanley Fink joined the company as a director and invested in 2007 http://www.guardian.co.uk/politics/2009/may/27/conservative-party-funding-stanley-fink
Billed as the "Ultimate Corporate Gift" by the Financial Times,http://www.societas.ltd.uk/iconiquesocietab.html the Key-2 Luxury silver key ring is not available for purchase by individuals, but is instead bought by companies and given to their VIPs. Companies currently gifting key rings include Lamborghini
HR Owen, The Trump Organisation, MTV
, Hugo Boss
, ICAP
, Thomson Reuters
, La Zagaleta, Krug
, The Financial Times, Dunhill
, Man Group
and many others. http://www.key2luxury.com/docs/la_zagaleta_magazine.pdf
The key ring gives its holder the right to take advantage of pre-negotiated privileges at leading luxury restaurants, bars, clubs, hotels, retailers and service providers around the world. Suppliers of these privileges include Krug
, Verdura
, Orient Express
, Marbella Club Hotel
, James Purdey and Sons
, The Dorchester, Kensington Roof Gardens
and Megu in New York.
Unlike a concierge
service, Key-2 Luxury provides a direct contact at each of its partner venues, establishing a personal relationship between key holder and supplier.
In 2009, Key-2 Luxury launched Key-2 Luxury Properties, a venture enabling developers and owners of premium real estate
to showcase their most exceptional properties via a sophisticated online platform. As with Key-2 Luxury, Key-2 Luxury Properties cuts out the middleman, thereby establishing a direct relationship between vendor and purchaser.
Entrepreneur
An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...
David Johnstone
David Johnstone
Luxury lifestyle entrepreneur David Johnstone started his career at the Grosvenor House Hotel at the age of 18. He remained there for four and a half years where he learnt the ropes of the hospitality industry....
.
Stanley Fink joined the company as a director and invested in 2007 http://www.guardian.co.uk/politics/2009/may/27/conservative-party-funding-stanley-fink
Billed as the "Ultimate Corporate Gift" by the Financial Times,http://www.societas.ltd.uk/iconiquesocietab.html the Key-2 Luxury silver key ring is not available for purchase by individuals, but is instead bought by companies and given to their VIPs. Companies currently gifting key rings include Lamborghini
Lamborghini
Automobili Lamborghini S.p.A., commonly referred to as Lamborghini , is an Italian car manufacturer. The company was founded by manufacturing magnate Ferruccio Lamborghini in 1963, with the objective of producing a refined grand touring car to compete with established offerings from marques like...
HR Owen, The Trump Organisation, MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
, Hugo Boss
Hugo Boss
Hugo Ferdinand Boss was the founder of clothing company Hugo Boss.-Early life:Boss was born in Metzingen, Germany. After completing his apprenticeship and one year of employment, he founded his own company in Metzingen in 1923.-Support of Nazism:Boss joined the Nazi Party in 1931, two years before...
, ICAP
ICAP
ICAP may stand for:* Institute of Chartered Accountants of Pakistan* International Center for AIDS Care and Treatment Programs - ICAP* International Computational Accelerator Physics Conference* Internet Content Adaptation Protocol...
, Thomson Reuters
Thomson Reuters
Thomson Reuters Corporation is a provider of information for the world's businesses and professionals and is created by the Thomson Corporation's purchase of Reuters Group on 17 April 2008. Thomson Reuters is headquartered at 3 Times Square, New York City, USA...
, La Zagaleta, Krug
Krug
Krug may refer to:* Krug , people with this surname* Krug, California, an unincorporated community in Napa County* Champagne Krug, a famous champagne* Krug, a fictional race of creatures in the role-playing game Dungeon Siege...
, The Financial Times, Dunhill
Dunhill
Dunhill may refer to:* Alfred Dunhill, a luxury goods company owned by Richemont* Dunhill * Dunhill , a brand of cigarettes made by British American Tobacco* Dunhill Records, a record label* ABC Dunhill Records, a record label...
, Man Group
Man Group
Man Group plc is a British alternative investment management business. It provides a range of funds for institutional and private investors globally. The company manages about US$68 billion and employs around 1,700 people in 15 locations worldwide.Man’s headquarters are at Riverbank House...
and many others. http://www.key2luxury.com/docs/la_zagaleta_magazine.pdf
The key ring gives its holder the right to take advantage of pre-negotiated privileges at leading luxury restaurants, bars, clubs, hotels, retailers and service providers around the world. Suppliers of these privileges include Krug
Krug
Krug may refer to:* Krug , people with this surname* Krug, California, an unincorporated community in Napa County* Champagne Krug, a famous champagne* Krug, a fictional race of creatures in the role-playing game Dungeon Siege...
, Verdura
Verdura
Verdura is a river of southern Sicily. Its source is in Lake Favara, and flows into the Sicily Channel at Torre Verdura, between Sciacca and Ribera.-Course:...
, Orient Express
Orient Express
The Orient Express is the name of a long-distance passenger train service originally operated by the Compagnie Internationale des Wagons-Lits. It ran from 1883 to 2009 and is not to be confused with the Venice-Simplon Orient Express train service, which continues to run.The route and rolling stock...
, Marbella Club Hotel
Marbella Club Hotel
The Marbella Club Hotel is a hotel in Marbella, Spain. Guests have included Ava Gardner, Audrey Hepburn, Cary Grant and Laurence Olivier.The hotel is located on the Southern Spanish Costa del Sol, on the "Golden Mile" near Old Town Marbella and Puerto Banús....
, James Purdey and Sons
James Purdey and Sons
James Purdey & Sons - or simply "Purdey" - is a famous British gunmaker of London, and the name is synonymous with the very finest sporting shotguns and rifles. Purdeys hold or have held numerous warrants of appointment as gun and rifle makers to the British and other European royal...
, The Dorchester, Kensington Roof Gardens
Kensington Roof Gardens
The Roof Gardens is a roof garden covering 6,000 m² on top of the former Derry and Toms building on Kensington High Street, in central London, in The Royal Borough of Kensington and Chelsea...
and Megu in New York.
Unlike a concierge
Concierge
A concierge is an employee who either works in shifts within, or lives on the premises of an apartment building or a hotel and serves guests with duties similar to those of a butler. The position can also be maintained by a security officer over the 'graveyard' shift. A similar position, known as...
service, Key-2 Luxury provides a direct contact at each of its partner venues, establishing a personal relationship between key holder and supplier.
In 2009, Key-2 Luxury launched Key-2 Luxury Properties, a venture enabling developers and owners of premium real estate
Real estate
In general use, esp. North American, 'real estate' is taken to mean "Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water; immovable property of this nature; an interest vested in this; an item of real property; buildings or...
to showcase their most exceptional properties via a sophisticated online platform. As with Key-2 Luxury, Key-2 Luxury Properties cuts out the middleman, thereby establishing a direct relationship between vendor and purchaser.