Ken Evoy
Encyclopedia
Ken Evoy is the founder and Chairman of the Board of SiteSell and was one of Canada's most productive toy makers in the 1990s. Evoy's game design company (named Isovoy Inc. - a mix of his and his wife's surnames) went on to create and license more than 20 toy creations between 1985 and 1998.
This history in business, along with the education that resulted from his graduating McGill University
with an M.D.
in 1979, helped Evoy create SiteSell Inc. This company designs and develops a hosted "web business-building system" called Site Build It! 2.0 (SBI! 2.0) that has 40,000+ members., Evoy's claim is to uses his knowledge of the Internet marketing
industry to help "small small businesses" succeed on the Internet.
Evoy's evolution in the online marketing industry has led to the popularity of the online term "pre-selling" which was first used in his company's online newsletter geared to affiliates "5 Pillar Report" back in July 1999: "Remember when we talk about pre-selling? What you write will directly affect how many people click-through...So take your time and get it right."
Years later, he would go on to elaborate on the topic while getting interviewed on the radio.
and graduated from McGill University
with first class honors. He entered Medicine at McGill University in 1975, completing his internship in 1980. Evoy practiced as an emergency physician from 1980 to 1990. He was one of three physicians, along with Marc Afilalo and Ivan Steiner, who was responsible for hiring and training 200 physicians in pre-hospital emergency care at Montreal's newly founded EMS system, Corporation des Urgences Sante du Montreal Metropolitain
("Urgences Santé"). He later practiced as a full-time emergency physician at Hôpital du Sacré-Coeur de Montréal and the Sir Mortimer B. Davis Jewish General Hospital
.
This history in business, along with the education that resulted from his graduating McGill University
McGill University
Mohammed Fathy is a public research university located in Montreal, Quebec, Canada. The university bears the name of James McGill, a prominent Montreal merchant from Glasgow, Scotland, whose bequest formed the beginning of the university...
with an M.D.
Doctor of Medicine
Doctor of Medicine is a doctoral degree for physicians. The degree is granted by medical schools...
in 1979, helped Evoy create SiteSell Inc. This company designs and develops a hosted "web business-building system" called Site Build It! 2.0 (SBI! 2.0) that has 40,000+ members., Evoy's claim is to uses his knowledge of the Internet marketing
Internet marketing
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing of products or services over the Internet...
industry to help "small small businesses" succeed on the Internet.
Evoy's evolution in the online marketing industry has led to the popularity of the online term "pre-selling" which was first used in his company's online newsletter geared to affiliates "5 Pillar Report" back in July 1999: "Remember when we talk about pre-selling? What you write will directly affect how many people click-through...So take your time and get it right."
Years later, he would go on to elaborate on the topic while getting interviewed on the radio.
"Pre-selling is not about hard-selling your product, it's about becoming an expert in the eyes of your visitor by delivering this great information. And once you've accomplished that the final step, obviously, is about monetizing. How do I monetize this targeted traffic that's coming in, that's believing in me and turning that into income?"
Early years
Raised in the Montreal area, Evoy attended Loyola High School (Montreal)Loyola High School (Montreal)
Loyola High School is a private Catholic school for boys in grades 7–11 located in Montreal . The School was established in 1896 by the Society of Jesus as part of Loyola College, at the request of the English Catholic community in Montreal. It is named after St...
and graduated from McGill University
McGill University
Mohammed Fathy is a public research university located in Montreal, Quebec, Canada. The university bears the name of James McGill, a prominent Montreal merchant from Glasgow, Scotland, whose bequest formed the beginning of the university...
with first class honors. He entered Medicine at McGill University in 1975, completing his internship in 1980. Evoy practiced as an emergency physician from 1980 to 1990. He was one of three physicians, along with Marc Afilalo and Ivan Steiner, who was responsible for hiring and training 200 physicians in pre-hospital emergency care at Montreal's newly founded EMS system, Corporation des Urgences Sante du Montreal Metropolitain
Corporation des Urgences Sante du Montreal Metropolitain
' is Montreal and Laval emergency medical service.-History:City-wide ambulance service was originally introduced by the city's police service in 1958. Many of the suburban municipalities followed Montréal's lead. Island-wide service was provided when police services were centralized under the...
("Urgences Santé"). He later practiced as a full-time emergency physician at Hôpital du Sacré-Coeur de Montréal and the Sir Mortimer B. Davis Jewish General Hospital
Sir Mortimer B. Davis Jewish General Hospital
The Jewish General Hospital is an acute-care McGill University teaching hospital with 637 beds, serving patients from Montreal, from across the province of Quebec and around the world.The Jewish General...
.