KXSS-FM is a Top 40 (CHR)

Contemporary hit radio

Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

 formatted radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 serving the Amarillo, Texas

Amarillo, Texas

Amarillo is the 14th-largest city, by population, in the state of Texas, the largest in the Texas Panhandle, and the seat of Potter County. A portion of the city extends into Randall County. The population was 190,695 at the 2010 census...

, market. KXSS-FM is owned by Townsquare Media.

The station primarily competes with Cumulus Media

Cumulus Media

Cumulus Media, Inc. is the second largest Owner and Operator of AM and FM radio stations in the United States, behind Clear Channel Communications, operating 570 stations in 150 markets as of September 16, 2011. The company also owns Cumulus Media Networks...

's KQIZ

KQIZ

KQIZ-FM is a Rhythmic Top 40 music formatted radio station in Amarillo, Texas, U.S.A.. KQIZ is owned by the media company, Cumulus Media. It was originally a Top 40 radio station called Z-93. In September 2000, it altered its format from the Pop/CHR-styled Top 40 format to the current one...

 in the Top 40 format (KQIZ, by the way, offers a rhythmic

Rhythmic Contemporary

Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...

 direction). Coincidentally, both stations transmit from the same tower site, which is highly unusual.

The 96.9 frequency was, until 2008, home to a country music

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 format as "96.9 KMML," under the ownership of Clear Channel Communications

Clear Channel Communications

Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...

, however it was one of close to 450 radio stations sold by Clear Channel in the process of privatization, beginning in 2007. KXSS, along with its sister stations KPRF-FM, KATP-FM, KMXJ-FM

KMXJ-FM

KMXJ-FM is a commercial radio station located in Amarillo, Texas. KMXJ-FM airs an adult contemporary music format branded as "Mix 94.1". During the winter holidays the station is known as "Mix 94.1, Your Home For The Holidays"....

, and KIXZ-AM, was acquired along with approximately fifty other stations by Gap Broadcasting for a total price of $139M. What eventually became Gap Central Broadcasting (following the formation of GapWest Broadcasting) was folded into Townsquare Media on August 13, 2010.

The KMML call sign has been reissued to a radio station in Cimarron, Kansas.

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