KWKW
Encyclopedia
KWKW is an American radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....

 to serve Los Angeles, California
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

. The station is owned by Lotus Communications Corporation.

KWKW is one of the oldest Spanish-language radio stations in the Greater Los Angeles area
Greater Los Angeles Area
The Greater Los Angeles Area, or the Southland, is a term used for the Combined Statistical Area sprawled over five counties in the southern part of California, namely Los Angeles County, Orange County, San Bernardino County, Riverside County and Ventura County...

. Currently, the station broadcasts an all-sports
Sports radio
Sports radio is a radio format devoted entirely to discussion and broadcasting of sporting events. A popular format with an almost exclusively male demographic in most areas, sports radio is characterized by an often-boisterous on-air style and extensive debate and analysis by both hosts and...

 format as an affiliate of ESPN Deportes Radio
ESPN Deportes Radio
ESPN Deportes Radio is a Spanish language sports radio network created and produced by Disney-owned ESPN. Programming includes call-in talk shows and commentary from hosts about a full range of sporting events, including soccer, American football, baseball and boxing.The network has stations in 13...

.

History

The 1330 kHz
Hertz
The hertz is the SI unit of frequency defined as the number of cycles per second of a periodic phenomenon. One of its most common uses is the description of the sine wave, particularly those used in radio and audio applications....

 frequency is one of the oldest radio stations in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, licensed as KJKS on March 10, 1922.

For decades, KWKW played various forms of Spanish-language music on AM 1300. In the mid-1990s, KWKW traded dial positions with KAZN
KAZN
KAZN is a 24 hours Mandarin Chinese radio station in Los Angeles area.Before KAZN, this was an AM simulcast of classical music station KFAC ....

 (formerly classical KFAC) and moved to 1330. The station started to focus on Mexican regional music (including mariachi
Mariachi
Mariachi is a genre of music that originated in the State of Jalisco, in Mexico. It is an integration of stringed instruments highly influenced by the cultural impacts of the historical development of Western Mexico. Throughout the history of mariachi, musicians have experimented with brass, wind,...

 and banda
Banda music
Banda is a brass-based form of traditional music. Bandas play a wide variety of songs, including rancheras, corridos, cumbias, baladas, and boleros. Bandas are most widely known for their rancheras, but they also play modern Mexican pop, rock, and cumbias...

) and called itself "La Mexicana."

In 2004, KWKW stopped playing music and began all-sports programming in an alliance with ESPN Deportes Radio
ESPN Deportes Radio
ESPN Deportes Radio is a Spanish language sports radio network created and produced by Disney-owned ESPN. Programming includes call-in talk shows and commentary from hosts about a full range of sporting events, including soccer, American football, baseball and boxing.The network has stations in 13...

, a brand of the ESPN
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....

 sports empire. The station still airs some non-sports programs on a time brokerage basis on Sunday nights.

Current and past programming

KWKW broadcasts games of the Los Angeles Angels of Anaheim
Los Angeles Angels of Anaheim
The Los Angeles Angels of Anaheim are a professional baseball team based in Anaheim, California, United States. The Angels are a member of the Western Division of Major League Baseball's American League. The "Angels" name originates from the city in which the team started, Los Angeles...

 (baseball
Major League Baseball
Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...

), Los Angeles Lakers
Los Angeles Lakers
The Los Angeles Lakers are an American professional basketball team based in Los Angeles, California. They play in the Pacific Division of the Western Conference in the National Basketball Association...

 (basketball
National Basketball Association
The National Basketball Association is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada...

) and the Los Angeles Galaxy
Los Angeles Galaxy
The Los Angeles Galaxy are an American professional soccer team, based in the Los Angeles suburb of Carson, California, which competes in Major League Soccer , the top professional soccer league in the United States and Canada. It is one of the ten charter clubs of MLS, and the league's second...

 (soccer
Major League Soccer
Major League Soccer is a professional soccer league based in the United States and sanctioned by the United States Soccer Federation . The league is composed of 19 teams — 16 in the U.S. and 3 in Canada...

). They had been the Los Angeles Avengers
Los Angeles Avengers
The Los Angeles Avengers was an Arena Football League team based in Los Angeles, California from 2000 through 2008. They folded on April 19, 2009.-History:...

 (arena football) en español flagship station until the team folded in April 2009.

The station has also carried the last two FIFA World Cup
FIFA World Cup
The FIFA World Cup, often simply the World Cup, is an international association football competition contested by the senior men's national teams of the members of Fédération Internationale de Football Association , the sport's global governing body...

s. In 2010
2010 FIFA World Cup
The 2010 FIFA World Cup was the 19th FIFA World Cup, the world championship for men's national association football teams. It took place in South Africa from 11 June to 11 July 2010...

, KWKW interrupted its normal Spanish-language feed to carry most of ESPN Radio
ESPN Radio
ESPN Radio is an American sports radio network. It was launched on January 1, 1992 under the original banner of "SportsRadio ESPN." ESPN Radio is located at ESPN headquarters in Bristol, Connecticut...

's English-language coverage. These games will be in the preliminary rounds, when ESPN Radio puts the games on an alternate feed to the usual talk radio lineup. This also allows KSPN
KSPN (AM)
KSPN is an all-sports radio station based in Los Angeles, California. It is owned by Disney. It is an ESPN Radio owned-and-operated station.-Play-by-play:...

 and KLAA to continue with their normal program schedules. (Some weekend games and the final will be carried on KSPN, while a daily recap show airs on KLAA.) The 2006
2006 FIFA World Cup
The 2006 FIFA World Cup was the 18th FIFA World Cup, the quadrennial international football world championship tournament. It was held from 9 June to 9 July 2006 in Germany, which won the right to host the event in July 2000. Teams representing 198 national football associations from all six...

 coverage was in Spanish.

The Dodgers left KWKW, their Spanish-language broadcast home for most of its history, for KHJ
KHJ (AM)
KHJ Radio in Los Angeles, California broadcasts Spanish-language entertainment programming as La Ranchera. It was also one of America's most formidable Top 40 radio stations in the 1960s and 1970s as 93 KHJ before changing its format in 1980....

 effective with the 2008 season. Instead, the station carries the Los Angeles Angels
Los Angeles Angels of Anaheim
The Los Angeles Angels of Anaheim are a professional baseball team based in Anaheim, California, United States. The Angels are a member of the Western Division of Major League Baseball's American League. The "Angels" name originates from the city in which the team started, Los Angeles...

 and the Galaxy.

KWKU

The station also simulcasts on KWKU, 1220AM in Pomona, California
Pomona, California
-2010:The 2010 United States Census reported that Pomona had a population of 149,058, a slight decline from the 2000 census population. The population density was 6,491.2 people per square mile...

. KWKU has broken from the simulcast on occasion, most notably in the early 2000s when it was the radio station carrier of the Los Angeles Sparks
Los Angeles Sparks
The Los Angeles Sparks is a professional basketball team based in Los Angeles, California, playing in the Western Conference in the Women's National Basketball Association . The team was founded before the league's inaugural 1997 season began...

 of the WNBA
Women's National Basketball Association
The Women's National Basketball Association is a women's professional basketball league in the United States. It currently is composed of twelve teams. The league was founded on April 24, 1996 as the women's counterpart to the National Basketball Association...

. It also carries a secondary feed of a team bumped from KWKW due to conflicts.

External links

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