KTFM
Encyclopedia
KTFM is a rhythmic leaning Top 40
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

 radio station serving the San Antonio
San Antonio, Texas
San Antonio is the seventh-largest city in the United States of America and the second-largest city within the state of Texas, with a population of 1.33 million. Located in the American Southwest and the south–central part of Texas, the city serves as the seat of Bexar County. In 2011,...

 area. The Border Media Properties
BMP Radio
BMP Radio, also known as Border Media Partners, is a privately owned Hispanic focused radio broadcasting company headquartered in Dallas, Texas. On July 17, 2009, Radio-Info.com announced that BMP would be seized by its banks after failing to make debt payments for two years. Ten days later, it was...

 outlet operates at 94.1 MHz with an effective radiated power
Effective radiated power
In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...

 of 40 kW and its city of license
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....

 is Floresville, Texas
Floresville, Texas
Floresville is a city in Wilson County, Texas, United States. The population was 5,868 at the 2000 census. It is the county seat of Wilson County. The city is also part of the San Antonio Metropolitan Statistical Area....

.

History

KTFM was originally a move-in, where in 1991 it had a Tejano
Tejano
Tejano or Texano is a term used to identify a Texan of Mexican heritage.Historically, the Spanish term Tejano has been used to identify different groups of people...

 format as KRIO ("94.1 K-RIO"),
KRIO started out as a Texas Music Station then flipped to Country. The Country format was short lived and lasted no longer than 8 months. This was during the Gillespie Broadcasting days which had a LMA with KONO AM/FM. but by September 1998 they would flip to Regional Mexican
Regional Mexican
Regional Mexican is a radio format for music radio, typically defined to include Banda, Ranchera, Mariachi and Norteña. It is the most popular radio format targeting Hispanic Americans in the United States....

 as KLEY ("La Ley 94.1"). On January 7, 2005 BMP would revive the KTFM calls after it acquired KLEY from Univision
Spanish Broadcasting System
Spanish Broadcasting System, Inc. is one of the largest owners and operators of radio stations in the United States. SBS is also invested in television and internet properties, deriving the majority of its income from advertising through its media products.SBS owns the internet portal LaMusica.com...

.

When KTFM was revived, its name was Jammin94.1 and its focus was on Rhythmic Oldies
Rhythmic oldies
Rhythmic Oldies is a radio format that concentrates on the rhythmic, disco or dance genres of music. Playlists may span from the 1970s through the early 1990s...

 and it did well in the San Antonio Arbitrons. But as the rating faded, KTFM shifted to a Rhythmic AC direction by adding more current product and putting less emphasis on older material to keep up with the changing musical taste along with the (mostly female) 25-44 and Hispanic demographics KTFM targets in the San Antonio radio market. By November 2008 KTFM began shifting to a Rhythmic contemporary direction and was added to the BDS Top 40/Rhythmic reporting panel.

In February 2009 KTFM tweaked the format and started broadcasting a Hot AC format.

For many years, the call sign "KTFM" was at 102.7, where it was first an automated pop station, then album rock, them various flavors of Top 40 including an Urban AC leaning version of Top 40 trying to top then rival KSJL's numbers then to a Rhythmic/Freestyle leaning Top 40, and then back to rock. Today 102.7 carries the syndicated variety adult hits format "Jack FM" and uses the call letters KJXK
KJXK
KJXK is a radio station in San Antonio, Texas, broadcasting an adult hits music format as a member of the "Jack FM" brand. KJXK is the first Jack fm Station in the state of Texas.-History:...

.

By April 2010, BMP flipped KTFM back to its original roots as a CHR/Rhythmic station, with a heavy emphasis on Dance crossovers. It has also added mixshows to its lineup, just like its predecessor did at 102.7.

External links

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