KSOF
Encyclopedia
KSOF is a radio station
broadcasting a Soft AC format. Licensed to Dinuba, California
, USA, the station serves the Fresno/Visalia/Tulare area. The station is currently owned by Clear Channel Communications
.
In the 1970s through the early 1990s, the station had an easy listening
format. In late 1990, the station switched to a soft adult contemporary format and was named "Lite FM". The station used the "Lite" name until October 1997, when it became "Soft Rock 98.9".
Recently, KSOF moved into a mainstream AC direction, dropping most pre-1970s songs, and playing some Hot AC content.
On the morning of October 27, 2011 morning hosts "Brady and Rose" (Mike Brady, Rose Ortega) were replaced by Bronson and Christine.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
broadcasting a Soft AC format. Licensed to Dinuba, California
Dinuba, California
Dinuba is a city in Tulare County, California, United States. The population was 21,453 at the 2010 census. It is part of the Visalia Metropolitan Statistical Area according to the United States Census Bureau...
, USA, the station serves the Fresno/Visalia/Tulare area. The station is currently owned by Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
.
History
The station went on the air in the 1970s as KLTA. On October 26, 1983, the station changed its call sign to KOJY. On February 12, 1990, the station changed its call sign to KJOI on October 17, 1997, to the current KSOF.In the 1970s through the early 1990s, the station had an easy listening
Easy listening
Easy listening is a broad style of popular music and radio format that emerged in the 1950s, evolving out of big band music, and related to MOR music as played on many AM radio stations. It encompasses the exotica, beautiful music, light music, lounge music, ambient music, and space age pop genres...
format. In late 1990, the station switched to a soft adult contemporary format and was named "Lite FM". The station used the "Lite" name until October 1997, when it became "Soft Rock 98.9".
Recently, KSOF moved into a mainstream AC direction, dropping most pre-1970s songs, and playing some Hot AC content.
On the morning of October 27, 2011 morning hosts "Brady and Rose" (Mike Brady, Rose Ortega) were replaced by Bronson and Christine.