KPTY
Encyclopedia
KQBU-FM is a radio station
broadcasting an Regional Mexican
format. The studios are located at the Univision building at 5100 Southwest Freeway in Houston, Texas and transmitter is located in Devers, Texas. Licensed to Port Arthur, Texas
, USA, it serves both the Beaumont-Port Arthur area (it formerly served the Greater Houston
area). It first began broadcasting in 1980
under the call sign KYKR-FM. The station is currently owned by Univision Radio (DBA Tichenor License Corporation). The call letters changed to KQBU-FM on March 10, 2009.
outlet, became the new home of the "Party", who relocated to make room for KAMA "Amor 104.9". After that switch was made, it added the syndicated Big Boy's Neighborhood, with Big Boy, Luscious Liz, and Tattoo. The KPTY call sign was officially moved to 93.3 FM on December 11, 2007.
On July 5, 2008, the station immediately stopped targeting the Greater Houston area. Everything that the station had that referenced Houston were immediately dropped, including its slogan, and even moved its broadcasting studios from Southwest Houston to Beaumont. The move was noticed in the ratings, as KPTY, which had good numbers in the Houston Arbitrons, began to dip after the frequency switch and in the process, lost a fraction of listeners due to the 93.3 signal not covering all of the Houston metro.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
broadcasting an Regional Mexican
Regional Mexican
Regional Mexican is a radio format for music radio, typically defined to include Banda, Ranchera, Mariachi and Norteña. It is the most popular radio format targeting Hispanic Americans in the United States....
format. The studios are located at the Univision building at 5100 Southwest Freeway in Houston, Texas and transmitter is located in Devers, Texas. Licensed to Port Arthur, Texas
Port Arthur, Texas
-Demographics:As of the 2000 census, there were 57,755 people, 21,839 households, and 14,675 families residing in the city. The population density was 696.5 people per square mile . There were 24,713 housing units at an average density of 298.0 per square mile...
, USA, it serves both the Beaumont-Port Arthur area (it formerly served the Greater Houston
Greater Houston
Houston–Sugar Land–Baytown is a 10-county metropolitan area defined by the Office of Management and Budget. It is located along the Gulf Coast region in the U.S. state of Texas...
area). It first began broadcasting in 1980
1980 in radio
The year 1980 in radio involved some significant events.-Events:* 20 March - The pirate radio station Radio Caroline sinks.* 29 October - President Carter on a visit to Pittsburgh gives a nationally broadcast campaign interview to KDKA-AM of that city....
under the call sign KYKR-FM. The station is currently owned by Univision Radio (DBA Tichenor License Corporation). The call letters changed to KQBU-FM on March 10, 2009.
Station history
KQBU-FM was first assigned the call sign KYKR-FM on April 1, 1980, as "Kicker 93". On July 2, 1992, the call sign was changed to KLTN as "Estereo Latino 93.3". On June 25, 1998, the station was then changed to "K-Love 93.3 y 104.9", a simulcast with 104.9 FM (now KAMA-FM), with the new call sign KOVE-FM. On July 30, 2001, the call sign was changed to KQBU-FM with the moniker "La Que Buena 93.3" for its first run on this frequency."Party 93-3"
On December 4, 2007, KQBU, Que Buena 93.3, a Regional MexicanRegional Mexican
Regional Mexican is a radio format for music radio, typically defined to include Banda, Ranchera, Mariachi and Norteña. It is the most popular radio format targeting Hispanic Americans in the United States....
outlet, became the new home of the "Party", who relocated to make room for KAMA "Amor 104.9". After that switch was made, it added the syndicated Big Boy's Neighborhood, with Big Boy, Luscious Liz, and Tattoo. The KPTY call sign was officially moved to 93.3 FM on December 11, 2007.
On July 5, 2008, the station immediately stopped targeting the Greater Houston area. Everything that the station had that referenced Houston were immediately dropped, including its slogan, and even moved its broadcasting studios from Southwest Houston to Beaumont. The move was noticed in the ratings, as KPTY, which had good numbers in the Houston Arbitrons, began to dip after the frequency switch and in the process, lost a fraction of listeners due to the 93.3 signal not covering all of the Houston metro.
Return to "Que Buena 93.3"
On February 27, 2009, Univision's Houston cluster announced that it was letting go most of its employees. KPTY would unfortunately be the biggest causulty of this move as the entire airstaff was pink-slipped and the station went jockless. At 10 P.M., Saturday, February 28, the station went live for a nightclub broadcast as scheduled. Many of the personalities that saw the format through its run from its early days at 100.3 then later on 104.9, were on hand to send off Houston's Party Station. At the end of the live broadcast at 2 A.M., the station returned to Regional Mexican and its former Que Buena 93.3 moniker on March 1. The call sign was officially changed back to KQBU-FM on March 10, 2009.Callsign & moniker history
- KYKR-FM - 04/01/1980 [Kicker 93] serving Beaumont
- KLTN - 07/02/1992 [Estereo Latino 93.3]
- KOVE-FM - 06/25/1998 [K-Love 93.3 y 104.9]
- KQBU-FM - 07/30/2001 [La Que Buena 93.3]
- KPTY FM - 2001-2009 [Party 93-3]
- KQBU-FM - 2009–present [La Que Buena 93.3]