KKPS is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a Tejano

Tejano

Tejano or Texano is a term used to identify a Texan of Mexican heritage.Historically, the Spanish term Tejano has been used to identify different groups of people...

 format. Licensed to Brownsville, Texas

Brownsville, Texas

Brownsville is a city in the southernmost tip of the state of Texas, in the United States. It is located on the northern bank of the Rio Grande, directly north and across the border from Matamoros, Tamaulipas, Mexico. Brownsville is the 16th largest city in the state of Texas with a population of...

, USA, the station serves the McAllen-Brownsville-Harlingen area. The station is currently owned by Entravision Holdings, LLC.

History

The station also aired a Rock

Rock music

Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...

 format under the callsign KRIX and slogan "99X" in the 1980s. The aired a Rhythmic CHR format as KRGY "Energy 99.5" beginning 1991-02-08 under previous owner Sunburst Media. On 1992-09-01, the station changed its call sign to KVSE then again on 1992-12-28 to the current KKPS.