KKMO
Encyclopedia
KKMO is a commercial radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 located in Tacoma, Washington
Tacoma, Washington
Tacoma is a mid-sized urban port city and the county seat of Pierce County, Washington, United States. The city is on Washington's Puget Sound, southwest of Seattle, northeast of the state capital, Olympia, and northwest of Mount Rainier National Park. The population was 198,397, according to...

.

Programming

KKMO airs a Regional Mexican
Regional Mexican
Regional Mexican is a radio format for music radio, typically defined to include Banda, Ranchera, Mariachi and Norteña. It is the most popular radio format targeting Hispanic Americans in the United States....

 music format branded as "El Rey". Notable on-air personalities include nationally syndicated host Eddie "Piolin" Sotelo on mornings and local hosts the rest of the broadcast day. The station is the flagship Spanish broadcaster for the Seattle Mariners
Seattle Mariners
The Seattle Mariners are a professional baseball team based in Seattle, Washington. Enfranchised in , the Mariners are a member of the Western Division of Major League Baseball's American League. Safeco Field has been the Mariners' home ballpark since July...

.

History

This station prevented KMOX in St. Louis, Missouri
St. Louis, Missouri
St. Louis is an independent city on the eastern border of Missouri, United States. With a population of 319,294, it was the 58th-largest U.S. city at the 2010 U.S. Census. The Greater St...

, from taking a "preferred" callsign. This station used the KMO callsign from 1922 to 1983. The station was assigned the KKMO call letters by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 on July 20, 1998.

On April 30, 2008, Salem Communications
Salem Communications
Salem Communications is a U.S. radio broadcaster, Internet content provider, and magazine and book publisher specializing in evangelical Christian and conservative political talk radio. It owns 99 commercial radio stations, 65 of which are in the top 25 markets. Salem is the fifth largest U.S....

announced that it had reached an agreement to sell KKMO to Tron Do-run Intelli LLC for $3,690,000. The deal was approved by the FCC on June 25, 2008, but in November 2008 Salem announced that the sale had been cancelled.

In November 2008, the station dropped its "Radio Sol" branding in favor of "El Rey".
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