KFTA (AM)
Encyclopedia
KFTA is a radio station
broadcasting a Regional Mexican
format. Licensed to Rupert, Idaho
, USA, the station serves the Twin Falls area. The station is currently owned by Lee Family Broadcasting and features programing from GLR Networks.
The station began its regional Mexican format on November 1, 1999 under the direction of Benjamin Reed, a.k.a. "El Chupacabras." Reed, who is Anglo by birth but fluent in Spanish, created the name, original logo and format. He was also featured in Pulitzer Prize winning author Hector Tobar's book, Translation Nation. The station has received international attention from the BBC and Los Angeles Times due to its innovative full-service format featuring a mix of news, sports, talk shows and music. Other air personalities include Rosie "La Bomba" Juarez and Francisco "El Espiderman." Rosie Juarez began programming the station in October of 2008 when Reed moved to Mexico, from where he continues to broadcast remotely.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
broadcasting a Regional Mexican
Regional Mexican
Regional Mexican is a radio format for music radio, typically defined to include Banda, Ranchera, Mariachi and Norteña. It is the most popular radio format targeting Hispanic Americans in the United States....
format. Licensed to Rupert, Idaho
Rupert, Idaho
Rupert is the county seat and largest city of Minidoka County, Idaho, United States. It is part of the Burley, Idaho Micropolitan Statistical Area...
, USA, the station serves the Twin Falls area. The station is currently owned by Lee Family Broadcasting and features programing from GLR Networks.
History
The station was assigned the call letters KAYT on 1955-10-24, later they changed to KBBK on 1985-01-01. On 2000-02-24, the station changed its call sign to the current KFTA.The station began its regional Mexican format on November 1, 1999 under the direction of Benjamin Reed, a.k.a. "El Chupacabras." Reed, who is Anglo by birth but fluent in Spanish, created the name, original logo and format. He was also featured in Pulitzer Prize winning author Hector Tobar's book, Translation Nation. The station has received international attention from the BBC and Los Angeles Times due to its innovative full-service format featuring a mix of news, sports, talk shows and music. Other air personalities include Rosie "La Bomba" Juarez and Francisco "El Espiderman." Rosie Juarez began programming the station in October of 2008 when Reed moved to Mexico, from where he continues to broadcast remotely.