KFRQ is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting an active rock

Active rock

Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock plays contemporary rock artists with a mix of songs common in the classic rock radio format.-Format background:...

 format. Licensed to Harlingen, Texas

Harlingen, Texas

Harlingen is a city in Cameron County in the heart of the Rio Grande Valley of south Texas, United States, about from the coast of the Gulf of Mexico. The city covers more than , and is the second largest city in Cameron County and the sixth largest in the Rio Grande Valley...

, USA, and broadcast out of McAllen, Texas

McAllen, Texas

McAllen is the largest city in Hidalgo County, Texas, United States. It is located at the southern tip of Texas in an area known as the Rio Grande Valley and is part of the . Its southern boundary is located about five miles from the U.S.–Mexico border and the Mexican city of Reynosa, the Rio...

, the station serves the lower Rio Grande Valley

Rio Grande Valley

The Rio Grande Valley or the Lower Rio Grande Valley, informally called The Valley, is an area located in the southernmost tip of South Texas...

area. The station is currently owned by Entravision Holdings, LLC.

History

The station began around 1970 as easy listening station KELT-FM and was co-owned with KGBT AM and Television. Some of the TV personalities such as anchorman Frank "FM" Sullivan and weathercaster Larry James hosted music programs on the station. Frank's wife Hilda Sullivan would anchor locally produced newsbreaks called "Micronews." The station would soon automate and update the programming to adult contemporary using Drake Cheanult's "Hit Parade" The station would later change to country music as "K-Frog." and would on March 1, 1992 change its call sign to the current KFRQ,.

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