Journal of Media Business Studies
Encyclopedia
The Journal of Media Business Studies is a leading peer-refereed quarterly scholarly journal that explores business aspects of media enterprises. It focuses on issues of:
Articles focus on business and managerial issues within firms and their implications on choices and behavior of manager of those firms. Studies in the journal employ theories, approaches, and perspectives from business, economics, and organizational studies.
The journal was founded in 2004 by Robert G. Picard
, its current editor, and is published at Jönköping International Business School
in Sweden. ISSN 1652-2354
The journal is indexed in EBSCO Business Source Complete, CIOS, and Comm Abstracts.
- media economicsMedia economicsMedia economics embodies economic theoretical and practical economic questions specific to media of all types. Of particular concern to media economics are the economic polices and practices of media companies and disciples including journalism and the news industry, film production, entertainment...
- strategic managementStrategic managementStrategic management is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments...
- marketingMarketingMarketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
- entrepreneurshipEntrepreneurshipEntrepreneurship is the act of being an entrepreneur, which can be defined as "one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods". This may result in new organizations or may be part of revitalizing mature organizations in response...
- organizationOrganizationAn organization is a social group which distributes tasks for a collective goal. The word itself is derived from the Greek word organon, itself derived from the better-known word ergon - as we know `organ` - and it means a compartment for a particular job.There are a variety of legal types of...
- financeFinance"Finance" is often defined simply as the management of money or “funds” management Modern finance, however, is a family of business activity that includes the origination, marketing, and management of cash and money surrogates through a variety of capital accounts, instruments, and markets created...
Articles focus on business and managerial issues within firms and their implications on choices and behavior of manager of those firms. Studies in the journal employ theories, approaches, and perspectives from business, economics, and organizational studies.
The journal was founded in 2004 by Robert G. Picard
Robert G. Picard
Robert G. Picard is an American writer and scholar.One of the leading academic experts on media businesses and considered the father of the media economics studies...
, its current editor, and is published at Jönköping International Business School
Jönköping International Business School
Jönköping International Business School or Internationella Handelshögskolan is a business school located in Jönköping in south central Sweden...
in Sweden. ISSN 1652-2354
The journal is indexed in EBSCO Business Source Complete, CIOS, and Comm Abstracts.