Johnny Horizon
Encyclopedia
Johnny Horizon was a mascot
used by the Bureau of Land Management
in the United States
in the 1970s primarily for its anti-litter
campaign.
First used in 1968 , and resembling a cigaretteless Marlboro Man
, reached his greatest usage in the years leading up to the United States Bicentennial
celebration, with the Johnny Horizon '76 Program. September 15, 1974 to October 15, 1974 was proclaimed Johnny Horizon '76 Clean Up America Month, 1974 by President Gerald R. Ford.
Like the better known Smokey Bear
and Woodsy Owl
characters of the United States Forest Service
, use of the Johnny Horizon mascot was protected under Federal law (18 U.S.C. 714) beginning in 1970 until his protection was repealed in 1982. The character is no longer used by the Bureau. A licensed Johnny Horizon Environmental Test Kit was produced by Parker Brothers
in 1971 with four air pollution tests and six water pollution tests for young environmental scientists.
Mascot
The term mascot – defined as a term for any person, animal, or object thought to bring luck – colloquially includes anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name...
used by the Bureau of Land Management
Bureau of Land Management
The Bureau of Land Management is an agency within the United States Department of the Interior which administers America's public lands, totaling approximately , or one-eighth of the landmass of the country. The BLM also manages of subsurface mineral estate underlying federal, state and private...
in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
in the 1970s primarily for its anti-litter
Litter
Litter consists of waste products such as containers, papers, wrappers or faeces which have been disposed of without consent. Litter can also be used as a verb...
campaign.
First used in 1968 , and resembling a cigaretteless Marlboro Man
Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaign for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The image involves a rugged cowboy or cowboys, in nature with...
, reached his greatest usage in the years leading up to the United States Bicentennial
United States Bicentennial
The United States Bicentennial was a series of celebrations and observances during the mid-1970s that paid tribute to the historical events leading up to the creation of the United States as an independent republic...
celebration, with the Johnny Horizon '76 Program. September 15, 1974 to October 15, 1974 was proclaimed Johnny Horizon '76 Clean Up America Month, 1974 by President Gerald R. Ford.
Like the better known Smokey Bear
Smokey Bear
Smokey Bear is a mascot of the United States Forest Service created to educate the public about the dangers of forest fires. An advertising campaign featuring Smokey was created in 1944 with the slogan, "Smokey Says – Care Will Prevent 9 out of 10 Forest Fires". Smokey Bear's later slogan,...
and Woodsy Owl
Woodsy Owl
Woodsy Owl is an owl icon for the United States Forest Service most famous for the motto "Give a hoot — don't pollute!". His current motto is "Lend a hand — care for the land!". Woodsy's target audience are children five to eight years old, and he was designed to be seen as a mentor to...
characters of the United States Forest Service
United States Forest Service
The United States Forest Service is an agency of the United States Department of Agriculture that administers the nation's 155 national forests and 20 national grasslands, which encompass...
, use of the Johnny Horizon mascot was protected under Federal law (18 U.S.C. 714) beginning in 1970 until his protection was repealed in 1982. The character is no longer used by the Bureau. A licensed Johnny Horizon Environmental Test Kit was produced by Parker Brothers
Parker Brothers
Parker Brothers is a toy and game manufacturer and brand. Since 1883, the company has published more than 1,800 games; among their best known products are Monopoly, Cluedo , Sorry, Risk, Trivial Pursuit, Ouija, Aggravation, and Probe...
in 1971 with four air pollution tests and six water pollution tests for young environmental scientists.
External links
- "Forgotten Characters from Forest History: Johnny Horizon" Peeling Back the Bark, the Forest History SocietyForest History SocietyThe Forest History Society is an American non-profit organization dedicated to the preservation of forest and conservation history. The society was established in 1946 and incorporated in 1955....
.