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John Tantillo
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John Tantillo (born June 29, 1951 in Brooklyn, New York) is an American branding and marketing consultant. He is credited with coining the term The O'Reilly Factor, which later became the title of Bill O'Reilly’s television show.
A graduate of St. Francis College, Queens College of the City University of New York and Hofstra University, Tantillo holds a Masters in Experimental Psychology and a doctorate in Applied Research Psychology.
Tantillo is widely known as “The Marketing Doctor” and for his outspoken adherence to the marketing concept, which has been defined as the essential role of marketing as a vehicle to identifying and satisfying consumer needs.
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Encyclopedia
John Tantillo (born June 29, 1951 in Brooklyn, New York) is an American branding and marketing consultant. He is credited with coining the term The O'Reilly Factor, which later became the title of Bill O'Reilly’s television show.
A graduate of St. Francis College, Queens College of the City University of New York and Hofstra University, Tantillo holds a Masters in Experimental Psychology and a doctorate in Applied Research Psychology.
Tantillo is widely known as “The Marketing Doctor” and for his outspoken adherence to the marketing concept, which has been defined as the essential role of marketing as a vehicle to identifying and satisfying consumer needs. He has been particularly outspoken about what he perceives as the money wasted on Super Bowl advertising.
Tantillo is a frequent guest on television and radio and has most often been a guest on Fox Business News and Fox & Friends. He has been called to discuss marketing issues related to politics, corporations and persons and has been called the “Howard Cosell” of marketing for his distinctive voice, mannerisms and clothing. In December 2007, he generated controversy for advocating a Fat Santa campaign and comments that Santa Claus should lose weight and join the fight against the obesity epidemic. His position was ridiculed by Erich Muller during an appearance by Tantillo on Muller's radio program, The Mancow Show. Tantillo wrote again on this subject in 2008 and again met with criticism.
In September 2008, Tantillo syndicated his blog content to IncBizNet.com, a social networking site for entrepreneurs run by Inc.com. Under the current arrangement, he operates as a “Branding and Marketing Expert Blogger” for IncBizNet.com while also generating other blog content and Internet-disseminated guidance for readers of his blog and private clients. In February 2009, he also became a blogger for The Fox News Forum.
Bibliography
- Tantillo, J., DiLorenzo-Aiss, J., & Mathisen R.E. Quantifying Received Differences in Type Styles: An Exploratory Study. Psychology & Marketing. August, 1995, Vol 12 (5) 447-457.
- Schneider, S,Z., Primavera, L.H., & Tantillo, J. The Effect Of An Anticipated Reverse Smoking Rule On The Perceived Distraction Of Persons Attending Organizational Meetings. The Journal Of Psychology, 1983, 113, 41-45.
- Primavera, L. H., Tantillo, J., and DeLisio, T. 1980. Religious Orientation, Religious Behavior, and Dogmatism as Correlates of Irrational Beliefs. Rational Living 15:35-37.
- Stang, D.J. Faranda, J., & Tantillo, J. Learning Mediates The Exposure-Attraction Relationship: More Evidence. Bulletin of the Psychonomic Society, 1977, Vol 9 (1) 19-20.
External links
TV Appearances
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