Joe Boxer
Encyclopedia
Joe Boxer is a brand of underwear and related apparel founded by Nicholas Graham
. The brand pioneered the concept of novelty hanging underwear. Joe Boxer is a wholly owned subsidiary of Iconix Brand Group
. In the United States
, Joe Boxer products are currently sold exclusively at Kmart
and Sears (both owned by Sears Holdings
).
Outside the U.S., they are sold at select retailers such as The Bay
in Canada
, but Joe Boxer is in the process of opening its own branded boutiques in Canada. Their underwear was known for having the words "Change Daily" printed on the label.
In April 2001 the Joe Boxer brand, which was facing bankruptcy
, was sold to Windsong Allegiance,
in exchange for assuming Bill Sweedler, CEO of Windsong, took over as CEO, retaining Graham in an advisory role. Iconix bought Joe Boxer in 2005.
Nicholas Graham (Joe Boxer)
Nicholas Graham is a Canadian businessman and entrepreneur, originally from Calgary, Alberta. He was sometimes known as Doug Scot....
. The brand pioneered the concept of novelty hanging underwear. Joe Boxer is a wholly owned subsidiary of Iconix Brand Group
Iconix Brand Group
Iconix Brand Group is a brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's, Kmart, Sears, Macy's, Target and JC Penney.The company began as Candie's,...
. In the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Joe Boxer products are currently sold exclusively at Kmart
Kmart
Kmart, sometimes styled as "K-Mart," is a chain of discount department stores. The chain acquired Sears in 2005, forming a new corporation under the name Sears Holdings Corporation. The company was founded in 1962 and is the third largest discount store chain in the world, behind Wal-Mart and...
and Sears (both owned by Sears Holdings
Sears Holdings Corporation
Sears Holdings Corporation is a retail conglomerate formed in 2005 by the merger of Sears, Roebuck and Co., of Hoffman Estates, Illinois, with Kmart Holdings Corporation, of Troy, Michigan...
).
Outside the U.S., they are sold at select retailers such as The Bay
The Bay
The Bay is a chain of 91 department stores that operate across parts of Canada. It is the main brand of Hudson's Bay Company , North America's oldest company. It has its headquarters in the Simpson Tower in Toronto. In French, the chain is known as la Baie, short for "Compagnie de la Baie d'Hudson"...
in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, but Joe Boxer is in the process of opening its own branded boutiques in Canada. Their underwear was known for having the words "Change Daily" printed on the label.
In April 2001 the Joe Boxer brand, which was facing bankruptcy
Bankruptcy
Bankruptcy is a legal status of an insolvent person or an organisation, that is, one that cannot repay the debts owed to creditors. In most jurisdictions bankruptcy is imposed by a court order, often initiated by the debtor....
, was sold to Windsong Allegiance,
in exchange for assuming Bill Sweedler, CEO of Windsong, took over as CEO, retaining Graham in an advisory role. Iconix bought Joe Boxer in 2005.