Joanna Hoffman was the fifth person hired by Jef Raskin

Jef Raskin

Jef Raskin was an American human-computer interface expert best known for starting the Macintosh project for Apple in the late 1970s.-Early years and education:...

 to be part of the original Apple Macintosh developer team. She acted as the team's only marketing person for more than a year; among her contributions was writing the first draft of the Macintosh User Interface Guidelines

Human Interface Guidelines

Human interface guidelines are software development documents which offer application developers a set of recommendations. Their aim is to improve the experience for the users by making application interfaces more intuitive, learnable, and consistent. Most guides limit themselves to defining a...

.

Before joining Apple, she was a physicist

Physicist

A physicist is a scientist who studies or practices physics. Physicists study a wide range of physical phenomena in many branches of physics spanning all length scales: from sub-atomic particles of which all ordinary matter is made to the behavior of the material Universe as a whole...

 and archaeologist

Archaeology

Archaeology, or archeology , is the study of human society, primarily through the recovery and analysis of the material culture and environmental data that they have left behind, which includes artifacts, architecture, biofacts and cultural landscapes...

. She married another Macintosh team member, Alain Rossmann, and is the mother of two children.

External links

• Joanna Hoffman on Computer Chronicles Ep. 210: Macintosh
• Hoffman's interview at A 1985 TV Show Introduces the Macintosh