Jeffrey W. Hayzlett
Encyclopedia
Jeffrey W. Hayzlett is an American executive who served for four years as the Chief Marketing Officer
(CMO) and Vice President of the Eastman Kodak Company, reporting to Kodak Chairman and CEO Antonio M. Perez
.
As CMO, Hayzlett was responsible for the company's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He led the company's efforts for Strategy
and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management, Business Development, and Corporate Sponsorships. He was responsible for the company's Corporate Communications
, Public Relations
and Public Affairs organizations. Kodak’s Board of Directors elected him a corporate vice president in October 2007. In May, 2010, he announced his intention to resign from Kodak, effective May 28, to "pursue personal projects".
In May 2010, Jeff Hayzlett released a book entitled "The Mirror Test: Is Your Business Really Breathing?"
. He was the oldest of three. His father was in the military which caused his family to move frequently.
Hayzlett graduated from Douglas High School in Box Elder, South Dakota
in 1979. He then studied government and international affairs at Augustana College
, a private college in Sioux Falls, South Dakota
.
Hayzlett served in staff positions in the United States Senate
and United States House of Representatives
in Washington, D.C.
He later returned to Sioux Falls where he launched a number of companies under the umbrella of Hayzlett Companies, Inc. Hayzlett also held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint and Colorbus.
(BMA), at their annual meeting.
In the graphic arts industry, Hayzlett has been honored as the International Business Person of the Year Award by the International Printers' Network (IPN), received The British Association for Print and Communication (BAPC) Honorary Life Member award, was given the National Association of Quick Printing (NAQP) Industry Award of Distinction, and most recently was awarded the Earl I. Sundeen Award from the International Graphic Arts Education Association (IGAEA).
(SMEI) Foundation for Marketing Education, and is a permanent trustee to the SMEI Academy of Achievement Sales and Marketing Hall of Fame. He is also a two-term past chairman of SMEI. Hayzlett was previously a trustee of Pi Sigma Epsilon National Education Foundation, an international sales and marketing fraternity.
Chief marketing officer
Chief Marketing Officer is a corporate title referring to an executive responsible for various marketing activities in an organization...
(CMO) and Vice President of the Eastman Kodak Company, reporting to Kodak Chairman and CEO Antonio M. Perez
Antonio M. Perez
Antonio M. Pérez is a Spanish businessman, the current CEO of Eastman Kodak Company, based in Rochester, USA.Pérez was born at Vigo, Spain and studied electronic engineering, marketing and business in Spain and France....
.
As CMO, Hayzlett was responsible for the company's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He led the company's efforts for Strategy
Strategy
Strategy, a word of military origin, refers to a plan of action designed to achieve a particular goal. In military usage strategy is distinct from tactics, which are concerned with the conduct of an engagement, while strategy is concerned with how different engagements are linked...
and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management, Business Development, and Corporate Sponsorships. He was responsible for the company's Corporate Communications
Corporate communications
Corporate communication is the message issued by a corporate organization, body, or institute to its publics. "Publics" can be both internal Corporate communication is the message issued by a corporate organization, body, or institute to its publics. "Publics" can be both internal Corporate...
, Public Relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
and Public Affairs organizations. Kodak’s Board of Directors elected him a corporate vice president in October 2007. In May, 2010, he announced his intention to resign from Kodak, effective May 28, to "pursue personal projects".
In May 2010, Jeff Hayzlett released a book entitled "The Mirror Test: Is Your Business Really Breathing?"
Early life
Hayzlett was born in Charleston, West VirginiaCharleston, West Virginia
Charleston is the capital and largest city of the U.S. state of West Virginia. It is located at the confluence of the Elk and Kanawha Rivers in Kanawha County. As of the 2010 census, it has a population of 51,400, and its metropolitan area 304,214. It is the county seat of Kanawha County.Early...
. He was the oldest of three. His father was in the military which caused his family to move frequently.
Hayzlett graduated from Douglas High School in Box Elder, South Dakota
Box Elder, South Dakota
Box Elder is a city in Meade and Pennington counties in the U.S. state of South Dakota. The population was 7,800 at the 2010 census. Ellsworth Air Force Base lies on the north side of the city.-Geography:Box Elder is located at ....
in 1979. He then studied government and international affairs at Augustana College
Augustana College (South Dakota)
Augustana College is a private, liberal arts college affiliated with the Evangelical Lutheran Church in America located in Sioux Falls, South Dakota, United States. The campus makes the school the largest private university in South Dakota...
, a private college in Sioux Falls, South Dakota
Sioux Falls, South Dakota
Sioux Falls is the largest city in the U.S. state of South Dakota. Sioux Falls is the county seat of Minnehaha County, and also extends into Lincoln County to the south...
.
Hayzlett served in staff positions in the United States Senate
United States Senate
The United States Senate is the upper house of the bicameral legislature of the United States, and together with the United States House of Representatives comprises the United States Congress. The composition and powers of the Senate are established in Article One of the U.S. Constitution. Each...
and United States House of Representatives
United States House of Representatives
The United States House of Representatives is one of the two Houses of the United States Congress, the bicameral legislature which also includes the Senate.The composition and powers of the House are established in Article One of the Constitution...
in Washington, D.C.
Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution....
He later returned to Sioux Falls where he launched a number of companies under the umbrella of Hayzlett Companies, Inc. Hayzlett also held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint and Colorbus.
Awards
He has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He was named "Business to Business Marketer of the Year" by BtoB Magazine and "Direct Marketer of the Year" by the University of Akron Taylor Institute for Direct Marketing. In 2008, Hayzlett was inducted into the College of Business Administration Direct Marketers Hall of Fame. In June 2009, he was awarded the G.D. Crain Jr. Award for Marketing Excellence by the Business Marketing AssociationBusiness Marketing Association
The Business Marketing Association is a professional association, and the world's premier community devoted exclusively to advancing the business-to-business marketing profession. BMA connects members with the kind of knowledge, people and programs that make achieving their b2b company objectives...
(BMA), at their annual meeting.
In the graphic arts industry, Hayzlett has been honored as the International Business Person of the Year Award by the International Printers' Network (IPN), received The British Association for Print and Communication (BAPC) Honorary Life Member award, was given the National Association of Quick Printing (NAQP) Industry Award of Distinction, and most recently was awarded the Earl I. Sundeen Award from the International Graphic Arts Education Association (IGAEA).
Board memberships and affiliations
Hayzlett is past chairman of the board of directors of the BMA, a member of the board of directors of the Electronic Document Systems Foundation (EDSF), a member of the advisory board of the CMO Council, and is a member of the advisory board of the BPM Forum. He is chairman of the Sales & Marketing Executives InternationalSales & Marketing Executives International
Sales & Marketing Executives International is a worldwide organization dedicated to ethical standards, continuing professional development, knowledge sharing, mentoring students and advancing free enterprise. Founded in 1935 in the U.S...
(SMEI) Foundation for Marketing Education, and is a permanent trustee to the SMEI Academy of Achievement Sales and Marketing Hall of Fame. He is also a two-term past chairman of SMEI. Hayzlett was previously a trustee of Pi Sigma Epsilon National Education Foundation, an international sales and marketing fraternity.